This news is huge! Nokia and Microsoft have joined hands to take on Google and Apple in the fast-growing Smartphone market as the Finnish cell-phone maker attempts to regain its leading position in the sector. This will bring a new ecosystem to the world of mobile devices, building on the strengths of both organizations.
Under this umbrella of the merger, Nokia seeks to attain from the Windows Phone OS, innovative technologies being implemented for the usage of areas such as imaging where it still holds on to its position as leader. Nokia has for months been searching for a solution to stem rapid market-share declines in the lucrative Smartphone segment. Nokia has seen its overall share of the mobile-phone market shrink to 31.6% in 2010 from 37.9% in 2007. Meanwhile, its value share plummeted to 17% of industry profits by the third quarter of 2010 from 67% in 2007.
This great deal marks a major breakthrough for Microsoft which after years of struggling to establish itself in wireless will get its software into upwards of 30 million Smartphones sold by Nokia every quarter. Nokia said its operating margin in the phone business would be "10 percent or more" after the transition period.
While the specific details of the deal are being worked out, here's a quick summary of what they have been working out: Nokia will adopt Windows Phone as its primary Smartphone strategy: Nokia will help drive and define the future of Windows Phone. Nokia will contribute its expertise on hardware design, language support, and help bring Windows Phone to a larger range of price points, market segments and geographies. Nokia and Microsoft will closely collaborate on development, joint marketing initiatives and a shared development roadmap to align on the future evolution of mobile products. Bing will power Nokia's search services across Nokia devices and services, giving customers access to Bing's next generation search capabilities. Nokia's extensive operator billing agreements will make it easier for consumers to purchase Nokia Windows Phone services in countries where credit-card use is low. Microsoft development tools will be used to create applications to run on Nokia Windows Phones, allowing developers to easily leverage the ecosystem's global reach. Microsoft will continue to invest in the development of Windows Phone and cloud services Nokia's content and application store will be integrated with Microsoft Marketplace for a more compelling consumer experience.
In the company there had been a wider cull speculation. In a statement Nokia said that they would stick with its current management team allowing only one senior executive to leave.
As Nokia had built up their partnership with Microsoft they are considering 2011 and 2012 would be the transition years for them . They both have struggled in a market to keep up with and now hoping to revive their fortune. Both together have the will, resource , and they see the opportunity and drive to succeed.
Under this umbrella of the merger, Nokia seeks to attain from the Windows Phone OS, innovative technologies being implemented for the usage of areas such as imaging where it still holds on to its position as leader. Nokia has for months been searching for a solution to stem rapid market-share declines in the lucrative Smartphone segment. Nokia has seen its overall share of the mobile-phone market shrink to 31.6% in 2010 from 37.9% in 2007. Meanwhile, its value share plummeted to 17% of industry profits by the third quarter of 2010 from 67% in 2007.
This great deal marks a major breakthrough for Microsoft which after years of struggling to establish itself in wireless will get its software into upwards of 30 million Smartphones sold by Nokia every quarter. Nokia said its operating margin in the phone business would be "10 percent or more" after the transition period.
While the specific details of the deal are being worked out, here's a quick summary of what they have been working out: Nokia will adopt Windows Phone as its primary Smartphone strategy: Nokia will help drive and define the future of Windows Phone. Nokia will contribute its expertise on hardware design, language support, and help bring Windows Phone to a larger range of price points, market segments and geographies. Nokia and Microsoft will closely collaborate on development, joint marketing initiatives and a shared development roadmap to align on the future evolution of mobile products. Bing will power Nokia's search services across Nokia devices and services, giving customers access to Bing's next generation search capabilities. Nokia's extensive operator billing agreements will make it easier for consumers to purchase Nokia Windows Phone services in countries where credit-card use is low. Microsoft development tools will be used to create applications to run on Nokia Windows Phones, allowing developers to easily leverage the ecosystem's global reach. Microsoft will continue to invest in the development of Windows Phone and cloud services Nokia's content and application store will be integrated with Microsoft Marketplace for a more compelling consumer experience.
In the company there had been a wider cull speculation. In a statement Nokia said that they would stick with its current management team allowing only one senior executive to leave.
As Nokia had built up their partnership with Microsoft they are considering 2011 and 2012 would be the transition years for them . They both have struggled in a market to keep up with and now hoping to revive their fortune. Both together have the will, resource , and they see the opportunity and drive to succeed.