Sony mobiles staged a grand comeback recently. The company was going down like a heavy stone and then it managed a Phoenix like rise again. From the ashes rose the grand self of Sony to the amazement of the whole world. This is by no means an exaggeration. Sony recently launched Sony Xperia Z, world's first waterproof and dustproof phone. Not only that, the phone features a great list of specifications. The recognition which Sony received for this wonderful device is great as well. Among all the latest Sony mobiles Xperia Z is beyond doubt the greatest one.
Sony actually never disappointed its true fans. The company was doing proper innovations but due to the dominance of another competitor it was failing to make any impression at the large scale. The company needed to think freshly rather than to copy the marketing strategy of other competitors. The moment Sony decided to shrug off every preconceived notions and stigmas, they came back on track again. They gave something so very unique that the market was forced to reckon with respect.
Recently, in a survey in England, it came out that more than half of Sony Xperia Z owners were previous owners of another competitor's flagship product. As soon as the contract period expired, they did not hesitate to switch to another handset and another company. Such is the impact of Sony Xperia Z that it greatly dented the brand loyalty of major competitors.
Among coming soon phones, there is Sony Xperia S and Xperia SL which are being awaited by the industry most eagerly. These phones are being touted as the stripped down versions of Xperia Z. Thy will have the same waterproof and dustproof features of Xperia Z as well as similar hardware features. The prices are expected to be slashed as well. It is worthy to wait for before you make a purchase decision soon. Â
Sony,however must not become complacent. The smartphone industry is a very fast moving industry, What is an innovative product today, will become commonplace tomorrow. So, to stay ahead in the competition, they must stay alert. By the time other companies start making waterproof and dustproof smartphones, Sony must come up with something unique again. For example they can become the first company to launch bendable displays. There is no limit to the possibilities this industry has. We can only wish Sony all the best.
Sony actually never disappointed its true fans. The company was doing proper innovations but due to the dominance of another competitor it was failing to make any impression at the large scale. The company needed to think freshly rather than to copy the marketing strategy of other competitors. The moment Sony decided to shrug off every preconceived notions and stigmas, they came back on track again. They gave something so very unique that the market was forced to reckon with respect.
Recently, in a survey in England, it came out that more than half of Sony Xperia Z owners were previous owners of another competitor's flagship product. As soon as the contract period expired, they did not hesitate to switch to another handset and another company. Such is the impact of Sony Xperia Z that it greatly dented the brand loyalty of major competitors.
Among coming soon phones, there is Sony Xperia S and Xperia SL which are being awaited by the industry most eagerly. These phones are being touted as the stripped down versions of Xperia Z. Thy will have the same waterproof and dustproof features of Xperia Z as well as similar hardware features. The prices are expected to be slashed as well. It is worthy to wait for before you make a purchase decision soon. Â
Sony,however must not become complacent. The smartphone industry is a very fast moving industry, What is an innovative product today, will become commonplace tomorrow. So, to stay ahead in the competition, they must stay alert. By the time other companies start making waterproof and dustproof smartphones, Sony must come up with something unique again. For example they can become the first company to launch bendable displays. There is no limit to the possibilities this industry has. We can only wish Sony all the best.