Internet Money-making Explained - Managing Your Business Email List With Auto Responders

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Even as a newcomer to internet marketing, you will probably have heard the expression that the money is in your business email list. This therefore means that anything to do with your list is important to the success of your internet money-making endeavours and it would be wise to make sure that you really understand everything to do with building your list of interested subscribers.

Managing your business email list is done with the help of an autoresponder service of which there are many available. You can find them just by doing an internet search. One such autoresponder service is called AWeber.

So what is an autoresponder then? An autoresponder is an email marketing service which allows you to create an opt in form which can then be placed on your squeeze page or other sites. This opt in form is a form into which interested prospective subscribers can place their names and email addresses in order to receive a free compelling offer.

The autoresponder service also offers you, as the user, the ability to send out follow up and broadcast messages to the subscribers on your business email list. Once you sign up to one of these services you can then load up the service with follow up messages which will then be sent out in a way that you determine. These follow up and broadcast messages are the way in which you carefully build a relationship with and connect with the members of your email community. As soon as a visitor opts into your list the autoresponder automatically sends out the messages you have loaded into it.

This is also the method which you use to promote relevant products and services to your list. Market research has been done when it was found that subscribers take an average of seven messages before they are willing to trust the list owner enough to make a purchase. This statistic shows that it is crucial to stay connected with your list if you wish to earn an income online.

Using an autoresponder service to build your list in this way is a form of what we call permission based marketing. When a visitor gives you their name and email address they are in effect giving you their permission to market products related to your free offer to them. You need to take care to market to them in a way that establishes a good relationship with them so that they do not ever withdraw that permission and unsubscribe from your list.

As you can see, an autoresponder service is one of the most important tools you need to purchase to ensure the success of your internet money-making system.
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