Five killer strategies to source huge amounts of traffic and conversions to your web site today!
With so many complicated strategies online its time to take another look at marketing profits simplified! Master the simple stuff first! It's often the simple techniques that make the most money. Did you understand that essentially the Internet is a direct marketing medium!
Alot of the Internet marketing education focuses on shiny new tools and complicated strategies to get targeted traffic to your web site. All this information can be very overwhelming for the newbie internet marketer.
Keep in mind, the most important approach to take is to have a good cognitive overview. Sketch your ideas out on paper and think it all through thoroughly, then go to the tools!
The systematic approach to Internet Marketing can really be as simple as ABC. As previously mentioned the Internet is essentially a direct marketing medium. It all boils down to a system, moving products from the seller to the buyer!
Let's take a quick peek at the history of sales. Prior to the year 1870 all selling took place face to face.This meant the buyer could see, smell and taste the goods. The seller could observe the reaction of the buyer and decide if the buyer was interested. He could get feedback from the buyer. The seller could see when the buyer was interested. He could see when he was not interested, excited, or scared and could customize his sales technique in real time. This is the ultimate form of selling - person to person.
In 1870 a man called Montgomery Ward took advantage of a convergence of brand new technologies. These technologies were: sheet printing, universal postal delivery service, a railroad network across the whole of the USA, a vast manufacturing capability in the United States. All set alongside a massive consumer demand. This linking of all these technologies resulted in the publication of the first ever catalogues. This was a revolution in sales.
However, the first challenge for the catalogue marketeer was to re capture that feedback reaction from the buyer. The second challenge was to re produce the experience of the product or service without being able to see, smell, taste or touch them. This was quite an amazing undertaking to achieve through the medium of print.
This revolution was essentially the bedrock of internet marketing, the internet can be seen as a modern day direct marketing funnel.
The media of the internet is more exciting than other means of getting goods to clients, but it too has its challenges.
Lets break it down.
The virtue of direct marketing is the ability to sell more goods to more than 1 person at a time, perhaps 10, 100, 1000, 10,000, 100,000.Yet the recipient can't touch the goods, so it requires a lot more testing and can be slow and expensive.
The internet has brought us much closer to the experience of the feed back loop. The internet gives the seller the rapid feed back reaction of the buyer. As a internet marketeer we want to take advantage of that rapid feedback!
Let go of the concept that selling is about persuasion skills. i.e mind control over your prospect. Really effective selling is developing the art of responding intelligently to the feedback of the needs of your customers. Marketing your solutions and expertise. The Internet is exciting as it draws us closer to the experience of a face to face relationship whilst leveraging a mass medium.
What is crucial to understand online is that this medium has reduced the cost of relationship building to virtually nothing. Once you have created a happy customer you can then maintain and develop that relationship.The profits are then created on the repeat custom as your business grows and grows. With just the push of the button it costs virtually zero to maintain a relationship with a customer.
Studies in the USA have identified that of all the selling mediums out there i.e TV, newspaper, radio etc People have more trust in the information via their computer screens. We have had many years to become more suspicious of the other mediums mentioned.
This Fast feedback loop demolishes barriers to maintaining relationships. With the technology of an auto responder, you can have many points of contact with your customers.
Keep in mind that the internet is a direct marketing medium. It is a super highway of communication which can reach thousands at a time. It is the quickest, cleanest, and clearest way to reach prospects and customers really fast. It is the most powerful medium to generate leads,sell, up sell and to rapidly follow up with interested people.
Take for example the digital Newsletter. In one small block of time you can set up a series of newsletter emails then pre-load them into your auto responder. These can then be sent once a week. So long as the information is quality, sincere and useful. You can then use these newsletters to develop and maintain a strong relationship with your clients.
Remember, the internet is a direct marketing medium with all the magic and some of the tedium of direct sales.It is all about traffic and conversions. Although you may understand how to convert sales with familiar mediums,in the real world, not all products translate as easily on to the internet. Keep your mind open at all times with a consideration of both traffic and conversions. Throwing lots of traffic at a web site, without a carefully crafted conversion strategy is a waste of time and energy. Create an intelligent conversion strategy on the other side.
When we look at the essentials there is really only a limited scope of action that can be taken when a potential client arrives on your web site. Either they can opt in to your list and leave contact details,name and email, or make a purchase. You definitely need the person to take one of these actions.
Let's focus on traffic generation and the conversion of traffic.
There are 5 ways to get traffic from the internet, Choose the strategy that suits your business the best and focus on that traffic strategy. The objective is to develop a mastery over one strategy at a time.
1.You can buy the traffic. Either by buying email lists online or through skillful use of
pay per click search engines, google, Face book and banner ads.
2. You can seize the traffic- using your wits and strategy, by creating massive amounts of relevant content you can have your site rank highly in google. There is alot of power by dominating the first page of Google's organic ranking!
You can home grow your traffic. This is a great strategy for local businesses and a business that currently has a substantial customer base. Look at your current prospect flow and nurture the relationships with the current clients. Send out offers relevant to your current list, those one's who are already your fans, let them know about your website. Offer an incentive on your site for the clients to opt in. Always work as hard to sell the freebie as you would do the 10,000 product.
You can PR the traffic. You can raise the business profile by sending out a Press release, raise some cash for charity, offer something of value to get free exposure.
Finally my favorite! You can Joint Venture the Traffic. Essentially find another business that has a similar client target group, but that offer's a different service. Then offer to JV with them. You send out your offer to their email list, with an agreement that you will share the profits. Joint Ventures are very fast, powerful and valuable.
This approach is really very effective. The customer sees an email from a trusted and reliable source and is more likely to take some action in purchasing the product or service.
To summarize essentially make contacts with people with powerful lists then discuss your joint venture. The speed of this process can be an overnight success!
Alot of the Internet marketing education focuses on shiny new tools and complicated strategies to get targeted traffic to your web site. All this information can be very overwhelming for the newbie internet marketer.
Keep in mind, the most important approach to take is to have a good cognitive overview. Sketch your ideas out on paper and think it all through thoroughly, then go to the tools!
The systematic approach to Internet Marketing can really be as simple as ABC. As previously mentioned the Internet is essentially a direct marketing medium. It all boils down to a system, moving products from the seller to the buyer!
Let's take a quick peek at the history of sales. Prior to the year 1870 all selling took place face to face.This meant the buyer could see, smell and taste the goods. The seller could observe the reaction of the buyer and decide if the buyer was interested. He could get feedback from the buyer. The seller could see when the buyer was interested. He could see when he was not interested, excited, or scared and could customize his sales technique in real time. This is the ultimate form of selling - person to person.
In 1870 a man called Montgomery Ward took advantage of a convergence of brand new technologies. These technologies were: sheet printing, universal postal delivery service, a railroad network across the whole of the USA, a vast manufacturing capability in the United States. All set alongside a massive consumer demand. This linking of all these technologies resulted in the publication of the first ever catalogues. This was a revolution in sales.
However, the first challenge for the catalogue marketeer was to re capture that feedback reaction from the buyer. The second challenge was to re produce the experience of the product or service without being able to see, smell, taste or touch them. This was quite an amazing undertaking to achieve through the medium of print.
This revolution was essentially the bedrock of internet marketing, the internet can be seen as a modern day direct marketing funnel.
The media of the internet is more exciting than other means of getting goods to clients, but it too has its challenges.
Lets break it down.
The virtue of direct marketing is the ability to sell more goods to more than 1 person at a time, perhaps 10, 100, 1000, 10,000, 100,000.Yet the recipient can't touch the goods, so it requires a lot more testing and can be slow and expensive.
The internet has brought us much closer to the experience of the feed back loop. The internet gives the seller the rapid feed back reaction of the buyer. As a internet marketeer we want to take advantage of that rapid feedback!
Let go of the concept that selling is about persuasion skills. i.e mind control over your prospect. Really effective selling is developing the art of responding intelligently to the feedback of the needs of your customers. Marketing your solutions and expertise. The Internet is exciting as it draws us closer to the experience of a face to face relationship whilst leveraging a mass medium.
What is crucial to understand online is that this medium has reduced the cost of relationship building to virtually nothing. Once you have created a happy customer you can then maintain and develop that relationship.The profits are then created on the repeat custom as your business grows and grows. With just the push of the button it costs virtually zero to maintain a relationship with a customer.
Studies in the USA have identified that of all the selling mediums out there i.e TV, newspaper, radio etc People have more trust in the information via their computer screens. We have had many years to become more suspicious of the other mediums mentioned.
This Fast feedback loop demolishes barriers to maintaining relationships. With the technology of an auto responder, you can have many points of contact with your customers.
Keep in mind that the internet is a direct marketing medium. It is a super highway of communication which can reach thousands at a time. It is the quickest, cleanest, and clearest way to reach prospects and customers really fast. It is the most powerful medium to generate leads,sell, up sell and to rapidly follow up with interested people.
Take for example the digital Newsletter. In one small block of time you can set up a series of newsletter emails then pre-load them into your auto responder. These can then be sent once a week. So long as the information is quality, sincere and useful. You can then use these newsletters to develop and maintain a strong relationship with your clients.
Remember, the internet is a direct marketing medium with all the magic and some of the tedium of direct sales.It is all about traffic and conversions. Although you may understand how to convert sales with familiar mediums,in the real world, not all products translate as easily on to the internet. Keep your mind open at all times with a consideration of both traffic and conversions. Throwing lots of traffic at a web site, without a carefully crafted conversion strategy is a waste of time and energy. Create an intelligent conversion strategy on the other side.
When we look at the essentials there is really only a limited scope of action that can be taken when a potential client arrives on your web site. Either they can opt in to your list and leave contact details,name and email, or make a purchase. You definitely need the person to take one of these actions.
Let's focus on traffic generation and the conversion of traffic.
There are 5 ways to get traffic from the internet, Choose the strategy that suits your business the best and focus on that traffic strategy. The objective is to develop a mastery over one strategy at a time.
1.You can buy the traffic. Either by buying email lists online or through skillful use of
pay per click search engines, google, Face book and banner ads.
2. You can seize the traffic- using your wits and strategy, by creating massive amounts of relevant content you can have your site rank highly in google. There is alot of power by dominating the first page of Google's organic ranking!
You can home grow your traffic. This is a great strategy for local businesses and a business that currently has a substantial customer base. Look at your current prospect flow and nurture the relationships with the current clients. Send out offers relevant to your current list, those one's who are already your fans, let them know about your website. Offer an incentive on your site for the clients to opt in. Always work as hard to sell the freebie as you would do the 10,000 product.
You can PR the traffic. You can raise the business profile by sending out a Press release, raise some cash for charity, offer something of value to get free exposure.
Finally my favorite! You can Joint Venture the Traffic. Essentially find another business that has a similar client target group, but that offer's a different service. Then offer to JV with them. You send out your offer to their email list, with an agreement that you will share the profits. Joint Ventures are very fast, powerful and valuable.
This approach is really very effective. The customer sees an email from a trusted and reliable source and is more likely to take some action in purchasing the product or service.
To summarize essentially make contacts with people with powerful lists then discuss your joint venture. The speed of this process can be an overnight success!