I always advise anyone whenever they begin a new website to start an e-mail list for that website because for every visitor that comes through your site while you don't have an e-mail list set up and a way to collect e-mail addresses, that's a lot of money that you're potentially leaving on the table.
Even if you don't have a way to monetize your list right now, you want those e-mail addresses in your possession for when one day you will be monetizing your e-mail list.
That brings us to the question of how do you monetize your e-mail list and generally make money email marketing? First off, you can make money off of your auto responder.
This is your series of prewritten e-mails which you send out to every new subscriber who joins your list.
The focus of this series should be either to solve a problem which the subscriber has through that series of e-mails, to get them acquainted with you and your brand and get them in the habit of expecting new content from you in the future in their e-mail, or some combination of both.
Solving a problem is a good way to design your autoresponder series.
Mention the problem and explain that your autoresponder is the solution to that problem on your website which will encourage people to sign up in the first place.
I also recommend getting your autoresponder a more interesting and original name like a training course or something to that effect as opposed to just a string of emails.
That increases the perceived quality of the information you're going to be giving away if it's tied to a course or another thing like that.
While you are offering solutions to their problems through the autoresponder with good information and free tips, you should package it with occasional offers for affiliate products which you are promoting.
Repetition is a good thing so if you mention your product every few or couple e-mails in that series, you are statistically much more likely to generate a sale than if you only had the chance to market to them once.
With your autoresponder being the first way to make money email marketing you can also make a lot of money through e-mail blasts which is just a broadcast e-mail which you send out your entire list.
If you come across a new product within your niche which you are sure that your subscribers will benefit from and enjoy, you should definitely send out an e-mail blast to your list about that product.
There are a lot of e-mail list owners with thousands of subscribers who just send out one e-mail with an affiliate link to a product in it and that becomes a huge payday overnight when even a small percentage of that subscriber base purchases that product through that link.
Make sure to make effective use of segments to more about your subscribers and divide them into categories based on the things which they are interested in.
Sending sales packed e-mails to your subscribers who might not be interested in that particular product is a good way to annoy and lose that subscriber.
Even if you don't have a way to monetize your list right now, you want those e-mail addresses in your possession for when one day you will be monetizing your e-mail list.
That brings us to the question of how do you monetize your e-mail list and generally make money email marketing? First off, you can make money off of your auto responder.
This is your series of prewritten e-mails which you send out to every new subscriber who joins your list.
The focus of this series should be either to solve a problem which the subscriber has through that series of e-mails, to get them acquainted with you and your brand and get them in the habit of expecting new content from you in the future in their e-mail, or some combination of both.
Solving a problem is a good way to design your autoresponder series.
Mention the problem and explain that your autoresponder is the solution to that problem on your website which will encourage people to sign up in the first place.
I also recommend getting your autoresponder a more interesting and original name like a training course or something to that effect as opposed to just a string of emails.
That increases the perceived quality of the information you're going to be giving away if it's tied to a course or another thing like that.
While you are offering solutions to their problems through the autoresponder with good information and free tips, you should package it with occasional offers for affiliate products which you are promoting.
Repetition is a good thing so if you mention your product every few or couple e-mails in that series, you are statistically much more likely to generate a sale than if you only had the chance to market to them once.
With your autoresponder being the first way to make money email marketing you can also make a lot of money through e-mail blasts which is just a broadcast e-mail which you send out your entire list.
If you come across a new product within your niche which you are sure that your subscribers will benefit from and enjoy, you should definitely send out an e-mail blast to your list about that product.
There are a lot of e-mail list owners with thousands of subscribers who just send out one e-mail with an affiliate link to a product in it and that becomes a huge payday overnight when even a small percentage of that subscriber base purchases that product through that link.
Make sure to make effective use of segments to more about your subscribers and divide them into categories based on the things which they are interested in.
Sending sales packed e-mails to your subscribers who might not be interested in that particular product is a good way to annoy and lose that subscriber.