- 1). Target a niche for your shadow box business. For instance, you can sell eco-friendly, custom, military-themed or children's shadow boxes.
- 2). Pick a business model for your shadow box company. You can either sell the shadow boxes made to order, offer a line of pre-made shadow boxes, or buy them wholesale from a local artist or company.
- 3). Obtain the permits needed in your area to start a retail business. This depends on where you live, but may include a resale permit, fictitious name certificate (DBA), tax permit or employer identification number (EIN). Contact your local Small Business Administration (SBA) office or small business development center to see exactly what you need.
- 4). Buy wholesale shadow boxes by sourcing them from a local artist, or finding a supply company through a directory such as Wholesale Central. Alternatively, purchase wholesale supplies needed to make your own line of shadow boxes.
- 5). Secure at least one venue to sell your shadow boxes. Options include local fairs and festivals, flea markets, bazaars, mall kiosks, an e-commerce website, Internet auction website or online artisan marketplace.
- 6). Develop a marketing plan for your shadow box business. Consider holding demonstrations at local craft stores; placing ads on collector's, home décor and crafting forums and websites; or launching a promotional blog.
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