When I first began my journey into the depths of the online world, I kept hearing over and over the term "Web 2.
0.
" If you're a digital immigrant, like I am, I'm sure you have heard the term too.
Particularly if you take any online marketing or SEO classes or seminars you are probably thinking, "Am I the only one in this room that has no idea what that means?" The term Web 2.
0 means different things to different segments of the online world.
Programmers have their own definition whereas ours will stay in the social media and content provider realm.
In this arena, the definition of web 2.
0 is a simple one really.
It is the name given to the "second generation" of the internet.
It is a philosophy rather than a technology and refers to how people use the internet, consume and interact with its content.
When people first began using the internet, content on web pages was essentially a one way street.
The only content visible was placed there by web designers or computer programmers.
Now, through the advent of dynamic and open source websites (such as WordPress),web content has become two-way communication.
Instead of having a website that just gives information out, we want content to come in, and start and build a conversation.
We are, as social media marketers and SEO practitioners, more concerned that our content goes viral, reaching the most people possible.
The conversation can start as a blog post.
Your clients or prospects can then interact with you by leaving a comment or subscribing to your RSS feed.
In that way they can begin sharing your posts with their friends, fans and followers and your information is delivered to a whole new audience even before they've ever gone to your site.
They may then choose to subscribe to your feed or bookmark your blog and soon they'll see what new information you've posted.
They may then be interested enough to follower your Twitter and Facebook updates as well.
All because you made your blog interactive.
Web 2.
0 or this second generation of the internet, quite simply, has allowed companies to become the conversation instead of dictating their brand or message in a stagnant way.
0.
" If you're a digital immigrant, like I am, I'm sure you have heard the term too.
Particularly if you take any online marketing or SEO classes or seminars you are probably thinking, "Am I the only one in this room that has no idea what that means?" The term Web 2.
0 means different things to different segments of the online world.
Programmers have their own definition whereas ours will stay in the social media and content provider realm.
In this arena, the definition of web 2.
0 is a simple one really.
It is the name given to the "second generation" of the internet.
It is a philosophy rather than a technology and refers to how people use the internet, consume and interact with its content.
When people first began using the internet, content on web pages was essentially a one way street.
The only content visible was placed there by web designers or computer programmers.
Now, through the advent of dynamic and open source websites (such as WordPress),web content has become two-way communication.
Instead of having a website that just gives information out, we want content to come in, and start and build a conversation.
We are, as social media marketers and SEO practitioners, more concerned that our content goes viral, reaching the most people possible.
The conversation can start as a blog post.
Your clients or prospects can then interact with you by leaving a comment or subscribing to your RSS feed.
In that way they can begin sharing your posts with their friends, fans and followers and your information is delivered to a whole new audience even before they've ever gone to your site.
They may then choose to subscribe to your feed or bookmark your blog and soon they'll see what new information you've posted.
They may then be interested enough to follower your Twitter and Facebook updates as well.
All because you made your blog interactive.
Web 2.
0 or this second generation of the internet, quite simply, has allowed companies to become the conversation instead of dictating their brand or message in a stagnant way.