How to Become THE Expert in Your Field Through Your Social Media Presence
It has never been so easy to become an expert in your field.
The explosion of social media can make your product or service viral in record time.
You can be known as the go to in your area of expertise by using the tools at your fingertips without breaking the bank! Before social media and the evolution of the internet starting a business was a long, arduous procedure.
You had to advertise in newspapers, magazines, the phone book...
which cost a fortune.
To stand out from the crowd you had to have special advertisements - usually using an expensive graphic designer or settling for the small and fairly useless small print ads.
Not to mention trying to get the chance to be interviewed by a local newspaper, or do public speaking.
To have any edge you had to repeat all of these steps and more to eventually (after spending thousands of dollars and time) be known as an expert...
maybe.
Today, even if you are somebody like me, who doesn't like public speaking and are looking for other ways to be known, there is hope.
Thanks to Facebook, Twitter, LinkedIn, blogging, articles marketing, press releases, and video marketing you can effectively develop your online presence.
By consistently delivering valuable information in your area of business, your story has a greater chance of being picked up by people in general and also by the press, local, national and even international resources.
Implementing the right social media strategies and online presence will allow you to go from a local status to an international status.
Authoring a book can give you another level of exposure and it will be easier to contact the press or magazines to be featured.
A press release announcing your book tour can alert local print and TV channels in every city you will be speaking.
If you don't like public speaking you can opt to be interviewed on radio stations across the country.
Using all media available today, and creating a buzz around your product or service, create credibility and attract more clients to you and you will never have to chase clients again.
Plus as an expert, people will be more than happy to pay for expert services and you can increase your prices to your worth.
Wouldn't you like to enjoy a whole new list of new clients knocking on your door? Thanks to my exposure through social media during the past few years, I have had interviews published in various magazines in the US, France and Canada.
I participated to in two book marketing compilations in India.
Then went on to become a columnist for two business publications.
I have also been interviewed by a few TV stations.
All of these contacts have pursued me through social media! Without an effective online presence, I would never have had such exposure which made me into THE international business consultant.
So how effective is your social media online presence?
The explosion of social media can make your product or service viral in record time.
You can be known as the go to in your area of expertise by using the tools at your fingertips without breaking the bank! Before social media and the evolution of the internet starting a business was a long, arduous procedure.
You had to advertise in newspapers, magazines, the phone book...
which cost a fortune.
To stand out from the crowd you had to have special advertisements - usually using an expensive graphic designer or settling for the small and fairly useless small print ads.
Not to mention trying to get the chance to be interviewed by a local newspaper, or do public speaking.
To have any edge you had to repeat all of these steps and more to eventually (after spending thousands of dollars and time) be known as an expert...
maybe.
Today, even if you are somebody like me, who doesn't like public speaking and are looking for other ways to be known, there is hope.
Thanks to Facebook, Twitter, LinkedIn, blogging, articles marketing, press releases, and video marketing you can effectively develop your online presence.
By consistently delivering valuable information in your area of business, your story has a greater chance of being picked up by people in general and also by the press, local, national and even international resources.
Implementing the right social media strategies and online presence will allow you to go from a local status to an international status.
Authoring a book can give you another level of exposure and it will be easier to contact the press or magazines to be featured.
A press release announcing your book tour can alert local print and TV channels in every city you will be speaking.
If you don't like public speaking you can opt to be interviewed on radio stations across the country.
Using all media available today, and creating a buzz around your product or service, create credibility and attract more clients to you and you will never have to chase clients again.
Plus as an expert, people will be more than happy to pay for expert services and you can increase your prices to your worth.
Wouldn't you like to enjoy a whole new list of new clients knocking on your door? Thanks to my exposure through social media during the past few years, I have had interviews published in various magazines in the US, France and Canada.
I participated to in two book marketing compilations in India.
Then went on to become a columnist for two business publications.
I have also been interviewed by a few TV stations.
All of these contacts have pursued me through social media! Without an effective online presence, I would never have had such exposure which made me into THE international business consultant.
So how effective is your social media online presence?