The first has to be deciding what you want to sell. It's always a better idea
to keep a narrow focus and stick to one niche. You can build an online store
that sells 4000 different types of physical products, or you can become an
authority on one product or service which allows you to deliver more value.
It's always better to choose something that you have a personal interest in
because you will be much more motivated. Perhaps the most important thing
is promoting a product or service that is sought after.
Next, you must decide on and secure an effective domain name. It really is
the title of your company and should convey in a direct manner, exactly what
it is that your do. It should also incorporate an element of creativity for
branding and name recognition. Example: [http://www.marketingenious.com]
Build a website. It's the place where people learn about the products and
services you provide and why they need them. Some thought must go into
your branding elements, like how the design, colors, photos or videos are
laid out. You must make sure that your site is easy to understand and navigate.
Arrange for a reliable hosting service. This insures that your site will be
accessible on the internet. Your website lives in a space on their computers
called servers. There, they will be directly accessible to customers
around the world.
Capturing Leads is absolutely critical. You need to have a component of your
website where potential customers can enter their name, email address and any
other information you seek. Same idea as putting an info card in the box at any
Main Street store for receiving promotions, newsletters or participating in a
contest to win products or services.
You will need to engage a service that provides these web forms and allows
you to build and maintain a client list. Email Marketing is the primary method
most online businesses use to promote their products and services.
Usually, these services also provide what are called an Auto-Responder which
is a way to automatically message your prospects.
The last and most crucial component is Advertising and Marketing.
No business can succeed without them. There are many ways to market online.
A few examples would be Solo Ads, Article Marketing, Pay Per Click, Search
Engine Placement and Email Marketing. Even though your business is online,
don't neglect your offline audience. If you have the resources, you can reach them
through magazines, newspapers and direct mail.
to keep a narrow focus and stick to one niche. You can build an online store
that sells 4000 different types of physical products, or you can become an
authority on one product or service which allows you to deliver more value.
It's always better to choose something that you have a personal interest in
because you will be much more motivated. Perhaps the most important thing
is promoting a product or service that is sought after.
Next, you must decide on and secure an effective domain name. It really is
the title of your company and should convey in a direct manner, exactly what
it is that your do. It should also incorporate an element of creativity for
branding and name recognition. Example: [http://www.marketingenious.com]
Build a website. It's the place where people learn about the products and
services you provide and why they need them. Some thought must go into
your branding elements, like how the design, colors, photos or videos are
laid out. You must make sure that your site is easy to understand and navigate.
Arrange for a reliable hosting service. This insures that your site will be
accessible on the internet. Your website lives in a space on their computers
called servers. There, they will be directly accessible to customers
around the world.
Capturing Leads is absolutely critical. You need to have a component of your
website where potential customers can enter their name, email address and any
other information you seek. Same idea as putting an info card in the box at any
Main Street store for receiving promotions, newsletters or participating in a
contest to win products or services.
You will need to engage a service that provides these web forms and allows
you to build and maintain a client list. Email Marketing is the primary method
most online businesses use to promote their products and services.
Usually, these services also provide what are called an Auto-Responder which
is a way to automatically message your prospects.
The last and most crucial component is Advertising and Marketing.
No business can succeed without them. There are many ways to market online.
A few examples would be Solo Ads, Article Marketing, Pay Per Click, Search
Engine Placement and Email Marketing. Even though your business is online,
don't neglect your offline audience. If you have the resources, you can reach them
through magazines, newspapers and direct mail.