For the majority of newbie internet marketers out there article marketing is seen as a time consuming and laborious task . Also some people who are new to internet marketing don't see themselves as natural writers and have no real desire to write articles for a living. Add to this concerns about how long it would take to create a quality article and it's no wonder some of them are reluctant to explore this method of marketing.
However once people realise the true power of article marketing and the effect it can have in driving quality traffic to a website they soon come around to the idea of using it in their online marketing. Whatever you are promoting be it a website or product this form of internet marketing should be one of your online marketing strategies.
There certain things that need to be done first before you begin to write an article. We are going to discuss some of them here.
Article marketing as been around for some time and many a successful internet marketer is using this method as a way of driving targeted traffic to their websites. It is a very effective way way to get your web page ranked high in major search engines like Google, msn, Bing and Yahoo.
Article marketing involves creating an article that is related to the website that you want to promote and then submitting that article to the article directories like Ezinearticles.com. There are a lot of article directories out there but Ezine articles is one of the best and is very popular with Google. If you can get an article accepted at Ezine and you follow other certain guide lines (see below), then you have a chance of getting a good ranking in the search engines.
Relevancy - Keywords are very important and should form the corner stone of your article marketing campaign. You will need to find keywords that are the most relevant to your website and then be sure to include them in your articles.
Choosing The Right Keywords - You need to be sure that people are actually searching for the particular keyword that you are considering basing your article on. There are millions of keywords that people type into the search engines every day. If there are no searches for your keyword then you are wasting your time because your article won't be found. Use google's free keyword tool for keyword research.
Competition - Depending on the popularity of the keyword you may find it difficult to rank highly for broad keyword terms. What you need to focus on are the long tail keywords related to your chosen field. Also try to make sure there are a low number of competing pages, below 30,000 gives you a good chance of getting your article onto the first page.
Traffic - A lot of beginners believe that they should go for keywords that have large quantities of traffic. With this comes lots of competition so go for 2000/3000 searches p/m, although if it's a highly targeted keyword 500/1000 searches p/m would be adequate.
Conclusion
Before you start the process of creating an articlea a good idea would be to absorb some of the information here so you make sure that you get your keyword research right. Once you have mastered this and written your first article then you'll soon see the impact it can have and it will become much easier over time.
However once people realise the true power of article marketing and the effect it can have in driving quality traffic to a website they soon come around to the idea of using it in their online marketing. Whatever you are promoting be it a website or product this form of internet marketing should be one of your online marketing strategies.
There certain things that need to be done first before you begin to write an article. We are going to discuss some of them here.
Article marketing as been around for some time and many a successful internet marketer is using this method as a way of driving targeted traffic to their websites. It is a very effective way way to get your web page ranked high in major search engines like Google, msn, Bing and Yahoo.
Article marketing involves creating an article that is related to the website that you want to promote and then submitting that article to the article directories like Ezinearticles.com. There are a lot of article directories out there but Ezine articles is one of the best and is very popular with Google. If you can get an article accepted at Ezine and you follow other certain guide lines (see below), then you have a chance of getting a good ranking in the search engines.
Relevancy - Keywords are very important and should form the corner stone of your article marketing campaign. You will need to find keywords that are the most relevant to your website and then be sure to include them in your articles.
Choosing The Right Keywords - You need to be sure that people are actually searching for the particular keyword that you are considering basing your article on. There are millions of keywords that people type into the search engines every day. If there are no searches for your keyword then you are wasting your time because your article won't be found. Use google's free keyword tool for keyword research.
Competition - Depending on the popularity of the keyword you may find it difficult to rank highly for broad keyword terms. What you need to focus on are the long tail keywords related to your chosen field. Also try to make sure there are a low number of competing pages, below 30,000 gives you a good chance of getting your article onto the first page.
Traffic - A lot of beginners believe that they should go for keywords that have large quantities of traffic. With this comes lots of competition so go for 2000/3000 searches p/m, although if it's a highly targeted keyword 500/1000 searches p/m would be adequate.
Conclusion
Before you start the process of creating an articlea a good idea would be to absorb some of the information here so you make sure that you get your keyword research right. Once you have mastered this and written your first article then you'll soon see the impact it can have and it will become much easier over time.