Authors: How to Find Coaching Clients and Book Buyers In order for you to sell your books, online products and coaching services, you must locate interested online buyers.
Or another way to say this is: In order for people to buy your products and services, they need to be able find you online.
They have a problem and you have a solution.
You are looking for them and they are looking for you.
What a great situation! The challenge comes in the form of competition.
There are lots of others like you who have developed ways to solve the same problems you have solved, and they compete with you for the same buyers and clients.
You have to be better than your competitors at finding and attracting buyers who need you and your message.
You want to convince people to become your "subscribers".
Article Marketing / A Free and Effective Service One of the least expensive methods of getting the attention of potential buyers and clients is called Article Marketing.
Essentially, you write articles full of helpful information.
When people search online for answers to their questions, they will find your articles and benefit from your help.
At the bottom of your articles you will put a link that connects them with you! The best thing about this service is that it's absolutely free.
And since you're a writer, selling your memoir, self-help book and other helpful materials, writing will come easily to you > How to Write an Article Don't let the word "article" scare you.
When I first heard the word, I thought of the kind of long articles published in magazines and professional journals.
People are now accustomed to reading short snippets of information on the web.
They don't want to read a lengthy article with lots of information they don't really need.
They have a specific question and they want to find the answer-easily and quickly.
> What Length? To be effective, the articles need to be at least 400 words in length, and maybe as long as 600 words.
But if you write much longer articles, you can easily lose the interest of the reader.
You want them to read your article to the end and think to themselves, "Hey, this writer knows what she's talking about.
I wonder if she's got more information I could use.
" > What's at the End? When someone likes your article, they will naturally want to find out more about you and your services.
At the end of your article will be your contact information.
This method is a perfect screening process.
You don't want to waste your time answering emails from people who aren't really interested in your topic.
You want to find people who are willing to "subscribe" to your blog or website.
You want to build as long a list of pre-screened subscribers as possible.
Your ultimate goal is to deliver such high quality free information to your subscribers that they come to trust you and recognize that you have books, coaching services and other for-purchase products that they can't live without.
Article marketing is the perfect solution to a first-time author or new entrepreneur who has time and talent but little money to launch a book or new business.
Glossary for this article: Article Marketing: You write articles full of helpful information and post them on free sites designed for this purpose.
People find your articles when they search online for answers to their questions.
At the bottom of the articles is a link that will connect them with you.
Subscribers: People who have enough interest in your products and services that they are willing to give you their names and email addresses.
List (also known as Subscribers List): The names and email addresses of your subscribers.