If you are a content writer working for the promotion of a company, then the first question that must come in your mind is why your readers want to be aware of whom you are and what is your expertise.
John E.
Kennedy developed the concept of 'Reasons why advertising' in 1905 which deals with the reasons for why the offers are made, why the authors make them and why it is significant for the readers.
A successful piece of work always tells the above said reasons to the readers and if it fails to do so, then most of the readers wonder why the author or writer has not mentioned them.
It is advantageous to tell your readers the reason why they are supposed to purchase the product about which you are writing.
The five reasons that a content writer must tell their readers include: Why the reader: As a part of the process of qualification, the copy of the author should give reason for why the readers are targeted for their copy and not only for their offer.
Reasons should also be given for why the readers should read the author's copy, why it is important for them, why it is perfect for their purpose and why it is not suitable for some people.
Why the author: Credentialization is one of the most important elements of a copy.
You, as an author should tell the readers, why reading your copy or listening to you will be helpful for them.
Whether you are an expert in the field or not, the more number of reasons you provide, the more reliable and credible you will be considered.
If you make a copy that is believable and practical, the readers will be automatically inclined to buy what you have to offer.
Why this offer: Every product exists and offered for some specific reasons and you as an author have a duty to share them with your readers by putting them in the copy.
Do not think that the readers already know them and they do not care what they are.
If you do not include them in the copy, the readers will be left to make their own assumptions that may not necessarily be positive.
Why now: Jin Rohn, a great philosopher, motivational speaker and entrepreneur, says that desire loses value without the need of urgency.
Whether it is direct in the form of a limitation or a deadline or implied in the form of missing out something really important, adding urgency and scarcity is quite important.
You should give enough and satisfactory reasons for why the readers should take action right now.
Also explain them why they should take benefit from the offer immediately and what will the consequences if they do not take immediate steps.
Why at this price: The price you set for your product obviously depends upon the industry average.
If you are doing clearance sale for making way for the new stock or you are offering the introductory price, the prices may be quite beneficial for your readers and you must let them know how you are really doing them a favor.
Also tell the readers why they must think about paying what you have been asking for.
You can also compare your prices to the cost of buying any other product or by just not buying the product you are offering.
The author of the book 'Influence: The Psychology of Persuasion', Dr.
Robert Cialdini, says that one of the most important words in persuasion is 'because' rather than 'free' or 'you'.
There is a case when the author has made a product regarding a medical condition but is not a doctor himself nor has he ever experienced this condition himself.
He has spent more than a year researching on the best methods for curing this condition and he has a list of around 20,000 people who are suffering from this condition and get to converse with them frequently.
In this case, the kind of marketing he has been doing for this product is anti-authority.
It is a fact that the author is not a doctor that means that he is more like other readers.
All the research has been done from the point of view of laypeople.
Other than that, he has done all the work for the readers which helped in not only saving their time but also in an unbiased way.
The readers can understand that all the searching has been done from an outsider's perspective and only the best responses are picked up and included in the product.
The readers will like to buy this product as they know that they can get all the distilled and condensed findings into this product and the author being the layman, the text will be easy to read and find.
John E.
Kennedy developed the concept of 'Reasons why advertising' in 1905 which deals with the reasons for why the offers are made, why the authors make them and why it is significant for the readers.
A successful piece of work always tells the above said reasons to the readers and if it fails to do so, then most of the readers wonder why the author or writer has not mentioned them.
It is advantageous to tell your readers the reason why they are supposed to purchase the product about which you are writing.
The five reasons that a content writer must tell their readers include: Why the reader: As a part of the process of qualification, the copy of the author should give reason for why the readers are targeted for their copy and not only for their offer.
Reasons should also be given for why the readers should read the author's copy, why it is important for them, why it is perfect for their purpose and why it is not suitable for some people.
Why the author: Credentialization is one of the most important elements of a copy.
You, as an author should tell the readers, why reading your copy or listening to you will be helpful for them.
Whether you are an expert in the field or not, the more number of reasons you provide, the more reliable and credible you will be considered.
If you make a copy that is believable and practical, the readers will be automatically inclined to buy what you have to offer.
Why this offer: Every product exists and offered for some specific reasons and you as an author have a duty to share them with your readers by putting them in the copy.
Do not think that the readers already know them and they do not care what they are.
If you do not include them in the copy, the readers will be left to make their own assumptions that may not necessarily be positive.
Why now: Jin Rohn, a great philosopher, motivational speaker and entrepreneur, says that desire loses value without the need of urgency.
Whether it is direct in the form of a limitation or a deadline or implied in the form of missing out something really important, adding urgency and scarcity is quite important.
You should give enough and satisfactory reasons for why the readers should take action right now.
Also explain them why they should take benefit from the offer immediately and what will the consequences if they do not take immediate steps.
Why at this price: The price you set for your product obviously depends upon the industry average.
If you are doing clearance sale for making way for the new stock or you are offering the introductory price, the prices may be quite beneficial for your readers and you must let them know how you are really doing them a favor.
Also tell the readers why they must think about paying what you have been asking for.
You can also compare your prices to the cost of buying any other product or by just not buying the product you are offering.
The author of the book 'Influence: The Psychology of Persuasion', Dr.
Robert Cialdini, says that one of the most important words in persuasion is 'because' rather than 'free' or 'you'.
There is a case when the author has made a product regarding a medical condition but is not a doctor himself nor has he ever experienced this condition himself.
He has spent more than a year researching on the best methods for curing this condition and he has a list of around 20,000 people who are suffering from this condition and get to converse with them frequently.
In this case, the kind of marketing he has been doing for this product is anti-authority.
It is a fact that the author is not a doctor that means that he is more like other readers.
All the research has been done from the point of view of laypeople.
Other than that, he has done all the work for the readers which helped in not only saving their time but also in an unbiased way.
The readers can understand that all the searching has been done from an outsider's perspective and only the best responses are picked up and included in the product.
The readers will like to buy this product as they know that they can get all the distilled and condensed findings into this product and the author being the layman, the text will be easy to read and find.