Mobile Website Development: User is King

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Mobile websites are all about the users, who are looking for quick access to information on the go. It's not enough to have information out there on the wireless device, it must also be easy to find. If a business has a user-friendly desktop website but a cumbersome mobile website, it will mean less people are likely to use the site. And that can mean suicide in today's world of booming ecommerce. Here are some guidelines that are followed by mobile website development companies for their clients. Every business hoping to make an entrance into online marketing should know about them.

Context

The difference between mobile users and desktop users is that the former want to find something, not simply browse. The information on the website have to be relevant and accessible at the same time. The page layout should be simple yet sophisticated. The information architecture should be robust and intuitive. The content syntax should be tailored to suit the potential users' expectations. The Web today is about being informal and interactive.

To make sure that you can meet expectations, ask yourself some questions. Who is the visitor? Why are they looking for? What do they find when they get to my page? Always be sure to keep In mind that the platform is a mobile one. If you have to port an existing website for this platform, you should port only what is relevant.

Performance

The user should have a smooth web experience on their handheld device. They should be able to find what they need quickly. His refers not only to loading time. It also means the time the user can save in typing too much by the intuitive program that you have in place. Also, if content is faster, it can transfer faster, within a source code. Detours need to be minimized, whether the ones that are accidental or the ones that are intentional for account authentication.

Security

Users should know about what's going on in the background when they click on something. If there is no hourglass to let them know their request is being processed, they may get impatient and leave. Users should always be told when their personal information or device location is being used. The 'Remember Me' button is always good to make. Of course, keep it optional.

Portability

The site should be portable across a number of platforms. Users shouldn't discover that their standard mobile device ends up chewing the information on your site. It should also be kept in mind that some smartphones allow users to zoom their browser pages in and out.

Design

A single column is easier to read on the small screen of a smartphone. That's a design aspect to keep in mind. Mobile website development software should be used with the caveat in mind that porting an existing site for a mobile platform shouldn't mean that the graphics get skewed.
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