What exactly is a blog? Blog is a widely used term that means a web log.
A blog is an online journal which can be used just for fun or for business reasons.
You can use your blog to advertise your website, your products and services.
You can post articles, comments or information frequently - say daily or weekly.
The search engines like the new information and direct searchers to your blog.
Search engines seem to give more importance to blogs over static websites, probably because there is fresh new content being posted.
Search engines like new content.
So what are the 4 Great Reasons Why You Should Have a Blog? 1.
Get your news out.
Blogs are a great marketing tool - and it's free.
New products and new promotions can be announced by you on your blog.
You can let your customers and subscribers know about any changes on your website and you can promote affiliate products, as well as your own products.
2.
Easy to share.
Because it is so easy to post, it is very easy to share your advice and recommendations on your blog - and share your opinions and comments.
Just make sure you are not offending your visitors! 3.
Increase your ranking with the search engines.
You can link back to your own website, link to other blogs - and in turn have them link back to you and your website.
When other bloggers notice that you have something good in your blog, they will put you in their favorite lists.
That will automatically link to your blog.
These links increase your ranking with the search engines.
4.
Market research You can collect informal market research from the comments people leave at your blog.
Great feedback.
Plus you can do a structured survey to find out what problems your visitors are having.
With this information you can find solutions and promote a solution-product or create one.
So how do you set up a blog? You can set one up through http://www.
blogger.
com, which will be hosted and controlled by Google.
Or you can set one up through http://www.
Wordpress.
org and install it on your hosting service.
Both are free.
There are tutorials available to lead you through the setup process.
Then you can make your first posting.
Exciting! You are a publisher!
A blog is an online journal which can be used just for fun or for business reasons.
You can use your blog to advertise your website, your products and services.
You can post articles, comments or information frequently - say daily or weekly.
The search engines like the new information and direct searchers to your blog.
Search engines seem to give more importance to blogs over static websites, probably because there is fresh new content being posted.
Search engines like new content.
So what are the 4 Great Reasons Why You Should Have a Blog? 1.
Get your news out.
Blogs are a great marketing tool - and it's free.
New products and new promotions can be announced by you on your blog.
You can let your customers and subscribers know about any changes on your website and you can promote affiliate products, as well as your own products.
2.
Easy to share.
Because it is so easy to post, it is very easy to share your advice and recommendations on your blog - and share your opinions and comments.
Just make sure you are not offending your visitors! 3.
Increase your ranking with the search engines.
You can link back to your own website, link to other blogs - and in turn have them link back to you and your website.
When other bloggers notice that you have something good in your blog, they will put you in their favorite lists.
That will automatically link to your blog.
These links increase your ranking with the search engines.
4.
Market research You can collect informal market research from the comments people leave at your blog.
Great feedback.
Plus you can do a structured survey to find out what problems your visitors are having.
With this information you can find solutions and promote a solution-product or create one.
So how do you set up a blog? You can set one up through http://www.
blogger.
com, which will be hosted and controlled by Google.
Or you can set one up through http://www.
Wordpress.
org and install it on your hosting service.
Both are free.
There are tutorials available to lead you through the setup process.
Then you can make your first posting.
Exciting! You are a publisher!