How to Advertise Your Estate Sale to Bring in the Buyers

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Promoting your estate sale to the public is the only way they are going to know about it and show up, so this often ignored key component can make or break an event.
It's not difficult to market an estate sale; you just need to start at minimum two weeks in advance to start drumming up excitement.
Here are some ideas to make your sale a buzz worthy event: First off, timing is everything when it comes to hosting an estate sale.
Don't make the mistake of holding your event on a weekend where most folks are traveling or out of town.
Major holidays are not the best times to have a tag sale because potential buyers are typically involved with their families, going to BBQ's and busy with scheduled holiday events.
Check your calendar for any large scale events that might otherwise keep a buyer from coming to your sale such as a county fair, a local parade or Super Bowl Sunday.
If you are not the greatest writer, this is a good time to spend a few dollars to hire a college student who is an English or Journalism major to help you craft some splashy copy.
Your goal is to provide your audience with a colorful and detailed description of the sale to come to tease their senses and get excited.
Post your estate sale online for shoppers that are not just local, but are also willing to travel a good distance for what you have to sell.
Hardcore collectors are more than happy to make a day trip out of a good estate sale jaunt and trek many miles to peruse through your Granny's vintage crystal and delicate linens.
Photos are critical to lure people to your sale, so be sure to take lots of them of the items you are offering and post them for folks to take a gander at in advance.
Your town's newspaper will bring in local buyers in your immediate area, so posting an inexpensive advert in the classified section is a cheap investment.
Post flyers in the local shops, churches and supermarkets that are near your home to alert the neighboring population.
Don't hesitate to pop simple postcards or flyers in your neighbor's mailboxes either to help spread the word about your impending event.
Finally, be sure to post clear directions to your estate sale around town so that buyers can easily find you.
Big, colorful signs posted on utility poles with clear arrows pointing the way to your sale help drive a lot of road traffic to your event.
Put a bright ribbon or balloons up on the mailbox in front of the home so that folks don't have to second-guess where the bargains are.
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