For a lot of entrepreneurs, getting found means everything.
For those who achieve celebrity status early in the onset of their business, that proves for a hopeful start.
The hunt for the Holy Grail of business success is evidenced by the Backbone Media Study's recent study, which related how most business bloggers come from companies employing less than a hundred people.
The study also related how half of these business blogs were written by business leaders, directors and partners, and that only a third came from the pen (or keyboards) of department heads and a fifth by staff.
As shown by the study, more and more small-time companies are employing business blogs to get found.
Why this hype in blogging, you ask? Simple.
If you want to get found and be a celebrity, the best place for it is online.
Online visibility has been called a modern manna for businessmen and companies.
It is a convenient and easy way for many small-scale business to find their respective niches in the global market and walk amongst the giants of business without being dwarfed.
Blogs are designed so that businesses can actively promote their brand and image, as well as engage their customers in real-time.
Blogs are also made for convenience, since all business blogs can be easily updated.
Since blogs feature a comment box, it allows customers to reach out to the company easier simply by leaving a post, which in turn can be easily responded to by the bloggers.
This allows for easier archival of customer peeves, which is crucial for marketing strategies and studies.
Apart from these, blogging also allows a small-time company to build their brand.
Brand building is essential to any good business, since it not only relays your image, but displays your outlook and principles-readily showcasing your uniqueness and advantages from your competition.
Brand building also gives you the necessary transparency to help highlight you business expertise in your own field.
Since the World Wide Web is a vast network of information sharing processes, information circulates online globally in matter of seconds.
This is where the viral marketing scheme of blogging greatly benefits one.
Viral marketing allows for a rich and dynamic exchange of information among prospects, customers, buyers, and fellow business owners.
It works much like gossip.
An interesting tidbit of information is gleaned upon, passed to another user, who in turn passes it on and so forth.
It works almost instantaneously, and in due time, you as a blogger will have gained celebrity status-sometimes even overnight-from the viral aspect of online marketing.
Blogging also helps to better improve business relationships, since they allow for a free and easy enhance of communication between one or more parties.
Aside from the ease it offers blogging also breaks down barriers of formality, allowing business owners to engage their audience in a more informal and approachable manner.
Business blogs not only grant you the leverage of celebrity, it also helps build business partnerships which encourage an open line of sharing and growth for both company and customers.
For those who achieve celebrity status early in the onset of their business, that proves for a hopeful start.
The hunt for the Holy Grail of business success is evidenced by the Backbone Media Study's recent study, which related how most business bloggers come from companies employing less than a hundred people.
The study also related how half of these business blogs were written by business leaders, directors and partners, and that only a third came from the pen (or keyboards) of department heads and a fifth by staff.
As shown by the study, more and more small-time companies are employing business blogs to get found.
Why this hype in blogging, you ask? Simple.
If you want to get found and be a celebrity, the best place for it is online.
Online visibility has been called a modern manna for businessmen and companies.
It is a convenient and easy way for many small-scale business to find their respective niches in the global market and walk amongst the giants of business without being dwarfed.
Blogs are designed so that businesses can actively promote their brand and image, as well as engage their customers in real-time.
Blogs are also made for convenience, since all business blogs can be easily updated.
Since blogs feature a comment box, it allows customers to reach out to the company easier simply by leaving a post, which in turn can be easily responded to by the bloggers.
This allows for easier archival of customer peeves, which is crucial for marketing strategies and studies.
Apart from these, blogging also allows a small-time company to build their brand.
Brand building is essential to any good business, since it not only relays your image, but displays your outlook and principles-readily showcasing your uniqueness and advantages from your competition.
Brand building also gives you the necessary transparency to help highlight you business expertise in your own field.
Since the World Wide Web is a vast network of information sharing processes, information circulates online globally in matter of seconds.
This is where the viral marketing scheme of blogging greatly benefits one.
Viral marketing allows for a rich and dynamic exchange of information among prospects, customers, buyers, and fellow business owners.
It works much like gossip.
An interesting tidbit of information is gleaned upon, passed to another user, who in turn passes it on and so forth.
It works almost instantaneously, and in due time, you as a blogger will have gained celebrity status-sometimes even overnight-from the viral aspect of online marketing.
Blogging also helps to better improve business relationships, since they allow for a free and easy enhance of communication between one or more parties.
Aside from the ease it offers blogging also breaks down barriers of formality, allowing business owners to engage their audience in a more informal and approachable manner.
Business blogs not only grant you the leverage of celebrity, it also helps build business partnerships which encourage an open line of sharing and growth for both company and customers.