Twitter is basically a micro blogging/social networking site.
You update with messages with a maximum of 140 characters, just like a SMS text.
More and more businesses have been getting involved with Twitter as the site has evolved.
Currently, Twitter has around 75 million users across the globe.
The pure size of this, along with the fact that it's a free service, is why so many businesses have been using it.
How Do They Use It? Businesses use Twitter in a variety of different ways, depending on their desired outcome.
One example of how businesses are using Twitter is customer service.
Basically, they connect with their customers on the service, and then communicate with them, answering any questions they have about their product/service, and providing help when needed.
Another example is building relationships with prospective buyers.
They do this by communicating with them, again, answering any questions they may have regarding the business, and also by providing value to the them, for example through tweeting/re-tweeting helpful content related to their product/service, or through recommending people for them to follow to get the help they require.
The main business use for Twitter, however, is for Marketing and Traffic Generation; the business has somewhere that they want their twitter followers to go, and they will tweet a link for them to follow.
The best way to do this is usually to offer something of value on your website; possibly a video, e-book or helpful articles.
They also use Twitter to build relationships with potential customers, replying to any @ messages or DM's, and also starting conversations themselves.
You update with messages with a maximum of 140 characters, just like a SMS text.
More and more businesses have been getting involved with Twitter as the site has evolved.
Currently, Twitter has around 75 million users across the globe.
The pure size of this, along with the fact that it's a free service, is why so many businesses have been using it.
How Do They Use It? Businesses use Twitter in a variety of different ways, depending on their desired outcome.
One example of how businesses are using Twitter is customer service.
Basically, they connect with their customers on the service, and then communicate with them, answering any questions they have about their product/service, and providing help when needed.
Another example is building relationships with prospective buyers.
They do this by communicating with them, again, answering any questions they may have regarding the business, and also by providing value to the them, for example through tweeting/re-tweeting helpful content related to their product/service, or through recommending people for them to follow to get the help they require.
The main business use for Twitter, however, is for Marketing and Traffic Generation; the business has somewhere that they want their twitter followers to go, and they will tweet a link for them to follow.
The best way to do this is usually to offer something of value on your website; possibly a video, e-book or helpful articles.
They also use Twitter to build relationships with potential customers, replying to any @ messages or DM's, and also starting conversations themselves.