An essential part of running a successful Internet business is quality software. Software will play a major role in your success. You must be willing to invest in the software you'll need to assist you in running your business.

Email Program
The first and most important software you'll need is a quality email program. Although most Internet Service Providers include email accounts for their customers, these accounts aren't adequate for an Internet business, especially if you get a large amount of email. Not only do the email addresses contain your ISP's name, but they are also very limited on features and options.

Mailing List Software
Collecting your visitors email address is one of the most important steps in developing a successful Internet business. You must develop a database of potential customers if you truly want to succeed. Publishing an Ezine is a great way to accomplish this. In order to do so, you must have a good mailing list program that will enable you to send your potential customers personalized messages.

Mailing List / Auto Responder
Complete list management including unlimited lists, HTML or plain text mailings, My SQL database, customizable auto-personalization of messages, automatic removal links, unlimited follow-up auto responses, a complete list management system including HTML or plain text newsletters, My SQL database, personalization features, and automatic removal links and more.

HTML Editor
Your web site is the storefront of your business and is one of the most important factors in determining your success. In order to design your web site, you'll need to get a good HTML editor.

Graphics Editor
Graphic design is an intimidating subject for many Internet entrepreneurs. However, most of us must learn some basic design techniques in order to avoid the high costs of hiring a professional designer. In order to create and/or edit your graphics, you'll need to invest in a good graphics program

Zip/Unzip Program
Zip files are used to compress and transport file archives over the Internet. It is the preferred method used for electronic file distribution, as rather than downloading several different files, you can simply download one Zip file. In addition, the download time will be minimized, as the files within the Zip archive are compressed. Once a Zip file is downloaded, it can be easily opened and extracted (unzipped) with a Zip/Unzip software program.

FTP Program
File Transfer Protocol, better known as FTP, is a procedure used to upload and download files to and from your web server. In order to use FTP, you'll need to download and install a software program on your computer.