Writers with Marketing Skills Copywriting is quite different to normal writing.
So while you might be a talented poet or letter writer, you might not understand the selling and marketing principles that copywriters can use to your advantage.
A good copywriter will write with many things in mind.
Copywriters must consider how to address several personality types simultaneously, how to allay fears, mention features, highlight benefits, mix in social proof (testimonials) - all while being persuasive.
An Outside View of the Inside One big bonus of employing a copywriter is that you get a fresh brain thinking about your business.
This fresh brain might spot something you've missed or something you could make better.
A good copywriter will put thought into their work, looking for ways to help you communicate more effectively to more people.
Speaking Their Language A common failing in corporate communication occurs when the people writing the copy forget that the public (your audience) are not aware of your business and your industry jargon.
A copywriter writes with your readers in mind - so your copy will address their needs, in their language.
Traffic-Stopping Web Copy Writing for websites requires even more specialist knowledge than offline copy.
Web copy requires an understanding of Search Engine Optimisation (SEO), calls to action, usability, internet conventions and conversion rates, as well as the marketing and advertising principles mentioned above.
Investing in Your Corporate Voice Remember that words do a lot of talking for your business, so it's worth investing in the best copy you can afford.
Unprofessional communications and marketing material can actively work against you, telling potential customers things you didn't intend to say.
The right copy can work in harmony with your operations and help you to be heard in a crowded market.