Why Business to Business Is Personal and How to Use It to Power Your Career - A Book Review
Would you be interested in the ideas, opinions and strategies of hundreds of successful business people on how to build your business and develop your career? Workplace expert Ronna Lichtenberg thought you would too, so she wrote "It's Not Business, It's Personal; The 9 Relationship Principles That Power Your Career.
" Written in 2001, it's funny to think that the author would have to acknowledge that the information about the movers and shakers she interviewed would soon be out of date.
Ms.
Lichtenberg shows her expertise in knowing who knows what they are talking about.
Many of her interviewees are still in their top-level positions.
Some have even moved up such as Robert Annunziata who is now an Executive VP with AT&T and Colleen Barrett who was also an Executive VP at the time of the interview, but is now President Emeritus of Southwest Airlines.
Other notable interviewees included Michael Goldstein who was Chairman of Toys "R" Us, Inc.
, Jean Hamilton, Executive Vice President of Prudential Insurance, and Bernie Marcus, co-founder of Home Depot.
It's interesting (and a good lesson) that many of the people she interviewed are connected to her through her book publishing and television appearances.
You could probably trace a path from those people to the other seemingly non-related connections.
Ms.
Lichtenberg liberally sprinkles direct quotes from these executives throughout the book, giving it a nice personal touch.
It's impressive that she was able to get time with so many august people.
What's more impressive is that what they all had to say reinforced the idea that business is not conducted between mindless robots, but with people who have their own dreams, fears and agendas.
It has to be personal because it's conducted between people.
I bought this book because I'm interested in learning as much about networking as possible.
While networking isn't mentioned anywhere in the title or the book copy, I knew that building stronger relationships is the core of networking.
Ms.
Lichtenberg promised to deliver great information and idea from people you wouldn't normally have access to.
Then, she packaged it into 9 strong principles that will work for networking, business development and job seeking.
Principle three is particularly helpful.
It gives both the male and female perspectives on the differences in the way men and women do business.
Starting with the idea that it always pays to be personal (in a good way) to doing your deals based on relationships, the book takes you into the thought processes of successful business people who have conducted business in a personal way.
" Written in 2001, it's funny to think that the author would have to acknowledge that the information about the movers and shakers she interviewed would soon be out of date.
Ms.
Lichtenberg shows her expertise in knowing who knows what they are talking about.
Many of her interviewees are still in their top-level positions.
Some have even moved up such as Robert Annunziata who is now an Executive VP with AT&T and Colleen Barrett who was also an Executive VP at the time of the interview, but is now President Emeritus of Southwest Airlines.
Other notable interviewees included Michael Goldstein who was Chairman of Toys "R" Us, Inc.
, Jean Hamilton, Executive Vice President of Prudential Insurance, and Bernie Marcus, co-founder of Home Depot.
It's interesting (and a good lesson) that many of the people she interviewed are connected to her through her book publishing and television appearances.
You could probably trace a path from those people to the other seemingly non-related connections.
Ms.
Lichtenberg liberally sprinkles direct quotes from these executives throughout the book, giving it a nice personal touch.
It's impressive that she was able to get time with so many august people.
What's more impressive is that what they all had to say reinforced the idea that business is not conducted between mindless robots, but with people who have their own dreams, fears and agendas.
It has to be personal because it's conducted between people.
I bought this book because I'm interested in learning as much about networking as possible.
While networking isn't mentioned anywhere in the title or the book copy, I knew that building stronger relationships is the core of networking.
Ms.
Lichtenberg promised to deliver great information and idea from people you wouldn't normally have access to.
Then, she packaged it into 9 strong principles that will work for networking, business development and job seeking.
Principle three is particularly helpful.
It gives both the male and female perspectives on the differences in the way men and women do business.
Starting with the idea that it always pays to be personal (in a good way) to doing your deals based on relationships, the book takes you into the thought processes of successful business people who have conducted business in a personal way.