Foursquare - It"s Fun and It"s a Free Local Search Marketing Service
It is a location based service application that works on BlackBerry, iPhone, Android, and other smart phones.
It is a friend finder, a social city guide, and a game that promotes users to try out something new.
I have been using this application for a little over a month and I would have to say that the reason I got Foursquare is to compete with my friends who use it as well.
It is linked to my Twitter and Facebook accounts so whenever I check-in or do a shout it would be posted on those sites as well.
This free nifty little app has actually helped me explore around a new and beautiful city.
Being a new kid in the block with not much friends in my new residence, I don't have much idea on where to eat, shop, workout and other things.
It is simple, just open the app and you can check the places that has been registered to Foursquare.
Look for a place that has a lot of check-ins in such a short time and also see how many other foursquare users are there as well.
Now the fun part...
You can also unlock badges by performing certain accomplishments and those badges are shown off in your profile and you can view other people's profile as well.
Starbucks has already taken advantage of this game and there is the "Barista Badge" that you can unlock by visiting 5 different Starbucks locations.
There is also a weekly leader board where I have been competing with my girlfriend.
Now as a small local business how do you take advantage of this? Pride, you may deny it all you want but most of us want some bragging rights.
Competition, this may be a friendly game but people do not like to lose.
Whether you are aware of it or not, people are already playing this game and are giving your customers rewards for frequenting your establishment.
Now the person who visits your establishment the most is dubbed the Mayor of that location.
So why don't you sign up see if your business is already listed, make sure the info is accurate and check maybe someone is already a Mayor.