Twitter - A Great Marketing Tool

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Twitter can be somewhat tempting for somebody who may be thinking of advertising their businesses by just deciding to either follow or not.
It is because if you follow everyone who follows you, it can be a very rich ground for making friends.
The question remains, can all these people be prospective customers? It can pose quite a challenge when it comes to promoting your business on Twitter, so you might have to reconsider your strategy.
This is because just starting a Twitter account and getting ready to follow everyone that follows you might not realize a solid customer base.
You see, good marketing strategies are grounded on the idea that you zero in on a particular target group.
Not all who will follow you on Twitter will turn out to be customers.
The logic is easy to understand, not everyone would have interest in your products because people have different tastes.
Targeting the entire Twitter community is therefore not a good marketing idea.
Here are how to know who is a prospective customer on Twitter.
The following ideas will show you the likely person to go after.
Visit the websites to read their Twitter stream.
You will know more about the person, whether he is full of himself; to enable you to ignore his kind.
Go for the user who is more liberal in supplying information, leading you to other useful links and websites that would benefit your business.
Following those who have same interests with you is the best option to grow your business.
Another good option is to identify the big names in your line of business.
These will lead you to more of their kind who might play a major role in influencing the growth of your business.
You would just need to follow them keenly and check out whom they are following because some of these big names do not like publicity so they are not easily identifiable.
Twitter might not work out totally as the better strategy for boosting your sales but will certainly lead you to host of new interesting people to interact with and maybe do business in the future.
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