Adver-teasing! (the act of tempting the consumer with outrageous, unsubstantiated, or "to good to be true" claims.
) There has been an unspoken understanding between advertisers and consumers for years.
That is, that advertising isn't necessarily based on the truth.
More often than not, advertising, at its best is a finely spun, glossed over version of reality; at its worse, it is a down right lie.
We as consumers have come to accept that "all that glitters isn't gold.
" However, there is something within us that somehow wants to believe that those things worth while, those things highly valued and prized, those things that the Jones' have are closely within our reach.
We want to believe there somewhere exist a Goose that can lay a golden egg, then everything will glitter.
Hey It's Easy, You Can Do It Too! Here are a few headlines from some common fitness based publications: "I lost my baby weight without dieting," "Look Twice as Toned in 28 Days," "25 Power Foods that attack Fat," "Lose Five Pounds Fast.
" You've seen headlines like these.
What do these kinds of headlines communicate? What's the subconscious associations that are immediately made? The common inferred message that the reader automatically gets is: IT'S EASY! The reader is made to think, "oh, I've been putting my effort in the wrong place.
If I just do this new thing, it will be easy.
" Or, "I've been on the wrong/slow path.
I just need to switch to easy street.
" Or, the best one, "There really is a magic potion/or pill.
I just need to find out what it is.
"
) There has been an unspoken understanding between advertisers and consumers for years.
That is, that advertising isn't necessarily based on the truth.
More often than not, advertising, at its best is a finely spun, glossed over version of reality; at its worse, it is a down right lie.
We as consumers have come to accept that "all that glitters isn't gold.
" However, there is something within us that somehow wants to believe that those things worth while, those things highly valued and prized, those things that the Jones' have are closely within our reach.
We want to believe there somewhere exist a Goose that can lay a golden egg, then everything will glitter.
Hey It's Easy, You Can Do It Too! Here are a few headlines from some common fitness based publications: "I lost my baby weight without dieting," "Look Twice as Toned in 28 Days," "25 Power Foods that attack Fat," "Lose Five Pounds Fast.
" You've seen headlines like these.
What do these kinds of headlines communicate? What's the subconscious associations that are immediately made? The common inferred message that the reader automatically gets is: IT'S EASY! The reader is made to think, "oh, I've been putting my effort in the wrong place.
If I just do this new thing, it will be easy.
" Or, "I've been on the wrong/slow path.
I just need to switch to easy street.
" Or, the best one, "There really is a magic potion/or pill.
I just need to find out what it is.
"