Get More Traffic and Conversions WithKiller Page Titles and Meta Description Tags
In this article, you will quickly realize several highly effective strategies to be able to create killer page titles and description for your website that could ultimately provide you with more traffic and lots of conversions.
One of the first thing that you need to realize about your page titles and meta description, is the fact that this is what Google and other search engines will generally use when listing your page to their search results. For that reason, whenever your website listing appears within the SERPs, together with your competitors, your perspective customers is likely to make a quick scan from the search results before making their decision on which website to visit.
Page titles and descriptions that really have interesting and compelling content can definitely steal the click away from sites that actually rank higher but which may have uninteresting or non descriptive page titles.
Below are a few simple strategies that I would suggest that you take into account for developing killer page titles and descriptions for your web pages:
First, I'd personally key in my main keyword phrase into Google just to see what my competitors are doing and just how I could perhaps steal that click away off their website into mine, if my listing would appear in the SERPS just below theirs. I would then check wether they are using poor page titles and descriptions and use that to my advantage by providing far more better titles and descriptions for my listing.
As Google permits up to 65 characters in your page title before they truncate it, you must analyze every bit of detail that you will put in there. Normally, I would write 5 to 10 page titles for my business, that could well be relevant, interesting or captivating to my audience, at the same time, trying to include a call to action.
Also do some keyword research and then try to determine other relevant keywords and benefits with your niche.
Second, I might go to Twitter and set up a plan to tweet the various keyword titles which I had developed just to see which ones had the best or highest click through rate to my website.
Third, I would focus on developing my Meta keyword description.
The different search engines differ on the allowed length of your meta description tag. Google allows 170 while Bing 165, therefore it would be a sound practice to keep all your meta description tags below 165 characters so that they aren't going to be truncated in any of the search engines.
Lastly, I would develop different versions, some using questions while some invoking an emotional response. I would then again go to Twitter to set up a schedule to tweet the different versions of the descriptions that I had developed in order to measure the click through rate.
One last thing, whenever you make a promise on your page title and/or your meta description, be sure that you fulfill your promises from the beginning, otherwise your prospective customers or visitors will feel as if you lied to them and your conversions will definitely take a hit.
One of the first thing that you need to realize about your page titles and meta description, is the fact that this is what Google and other search engines will generally use when listing your page to their search results. For that reason, whenever your website listing appears within the SERPs, together with your competitors, your perspective customers is likely to make a quick scan from the search results before making their decision on which website to visit.
Page titles and descriptions that really have interesting and compelling content can definitely steal the click away from sites that actually rank higher but which may have uninteresting or non descriptive page titles.
Below are a few simple strategies that I would suggest that you take into account for developing killer page titles and descriptions for your web pages:
First, I'd personally key in my main keyword phrase into Google just to see what my competitors are doing and just how I could perhaps steal that click away off their website into mine, if my listing would appear in the SERPS just below theirs. I would then check wether they are using poor page titles and descriptions and use that to my advantage by providing far more better titles and descriptions for my listing.
As Google permits up to 65 characters in your page title before they truncate it, you must analyze every bit of detail that you will put in there. Normally, I would write 5 to 10 page titles for my business, that could well be relevant, interesting or captivating to my audience, at the same time, trying to include a call to action.
Also do some keyword research and then try to determine other relevant keywords and benefits with your niche.
Second, I might go to Twitter and set up a plan to tweet the various keyword titles which I had developed just to see which ones had the best or highest click through rate to my website.
Third, I would focus on developing my Meta keyword description.
The different search engines differ on the allowed length of your meta description tag. Google allows 170 while Bing 165, therefore it would be a sound practice to keep all your meta description tags below 165 characters so that they aren't going to be truncated in any of the search engines.
Lastly, I would develop different versions, some using questions while some invoking an emotional response. I would then again go to Twitter to set up a schedule to tweet the different versions of the descriptions that I had developed in order to measure the click through rate.
One last thing, whenever you make a promise on your page title and/or your meta description, be sure that you fulfill your promises from the beginning, otherwise your prospective customers or visitors will feel as if you lied to them and your conversions will definitely take a hit.