It is a known fact that to expand any business, it is not only important to retain existing customers but also to acquire new customers.
Any business expands with the expansion of its existing customer database.
With the advent of Internet, it is now possible for a business to locate targeted traffic and add them as customers.
Twitter is an important medium where registered users keep on updating their daily life by writing tweets.
As a business, it is important to read these tweets and identify people who may be interested in your products or services.
Twitter has more than six million registered users and a large number of these users tweet at the drop of a hat.
It is impossible to track all the tweets of all these people.
But there is a way to form an effective Twitter marketing campaign.
Twitter has many applications that you can use for locating targeted traffic.
You can use people search to search for specific people.
But more importantly, you can use keyword search to locate tweets.
For example, if you are into the business of selling used cars, you can search tweets that contain cars or used cars.
You now need to start following these people.
As you follow them, some of them will start following you.
Now you need to send them tweets and tell them about your business.
As you reach out to more people, you will have more chances of converting them into customers.
This is how you can make a database of new customers.
If you are seriously considering using Twitter to find new customers, there are various Twitter applications like Twitter natural search and Twitter analytics tools that you can effectively use.
It is all about being patient and put in a serious effort to reach out to people and then have them follow you.