1.
Know your readers.
First step is to know the people who'll most likely to visit your blog.
Are they just men or women? What is their educational background, age, economic status, and occupation? What are their pressing issues, goals in life, burning questions, and latest endeavors? It's very important that you know all these information.
These can guide you when choosing the information you'll insert on your articles and in choosing the elements that you're going to use when writing content for your blog.
2.
Know your niche.
As a blogger, people expect you to be the master of your chosen niche.
They expect nothing but solid, in-depth, complete information each time they visit your blog.
You cannot afford to let these people down otherwise, you're going to lose their business forever.
So, make sure that you have in-depth knowledge on the field that you're targeting even before you start your own blog.
3.
Be a great writer.
Having excellent writing skills is a pre-requisite to succeed in this field.
It's important that you know how to express your ideas in such a way that you get your readers to really "listen".
You must know how to capture their attention and you must know how to keep them interested.
Always use the most effective words and ensure that your grammar is perfect.
4.
Show genuine concern for your readers.
It's very important that you get your readers to like and trust you.
This will happen if you make these people feel that you're genuinely interested in helping them.
Let them know that you do understand where they are coming from and that you're willing to go to great lengths to give them exactly what they need.