The Facts About New Stock
Once a company finds that its products or services are in demand, it quickly finds out that the ability of the venture capitalists to provide the necessary money that is needed for the rapid growth that is taking place is extremely limited, and this is when the company decides to go public. First they find an investment broker that will agree to underwrite the stock offering. Then the underwriter help the company prepare a prospectus. The prospectus is a legal document that is made available to anyone that is interested in investing in the company. A prospects provides a detailed analysis of a company's financial history, its products or services, and its management's background and experience. It also outlines the various risks that a company faces.
In-order to attract investors, a press release is issued in the financial press announcing the proposed stock sale. Sometime underwriters will organize meetings between the company's management and large potential investors. The day before the actual sale, the underwriters establish the price that they will pay for each share. This is the amount of money that the company will receive from the stock sale. When the stock is traded the next day, the price can rise or fall depending on whether or not investors agree or disagree with the underwriters valuation of the new company.
If a company has already issued shares, and they want to raise additional money, through the sale of more stock the process is called a secondary offering. Most company's are wary of issuing more stock, since it will de-value that it has already issued usually a company will only issue new stock if their current stock price is high. This help to minimize complaints from existing shareholders that their shares are being diluted. Also if a company thinks that its shares are too low, they will buy some stock back to boost the price of the remaining stock.