Social Fundraising: Friends Talking With Friends About Your Cause
Social fundraising is catching fire.
Over the past five years total donations generated have just about surpassed the $1 billion dollar mark.
That's a 'B' if you didn't catch that.
Whatever you want to call it: Friendraising, peer-to-peer fundraising or event fundraising has opened a whole new frontier in driving dollars to your cause.
And it's all happening on the World Wide Web.
The rise of hand-held devices like tablets and smart phones and to a lesser extent laptops, coupled with the spread of social media like Facebook, Twitter, LinkedIn have brought the cause to the web and a whole mass of people from around the world are responding.
The limits of geography and time have been vaporized as more and more people gravitate to the Internet.
For the first time in history you can have a friend five thousand miles away and connect with him on a myriad of devices, with only a few the click of a button.
In whatever format your heart desires: voice, text, video, etc.
Friends talk to friends.
A relationship of trust and credibility develops as people spend time communicating.
So when a friend says, "hey, there's a group of non-profits doing some killer work, you should check them out.
"There's a 50% chance that he will check it out and donate money.
A few fun facts:
If you've got six guys with six different tools, chances are the next guy in line is going to feel a bit like a 'been there done that', if he develops the seventh.
To break from the pack he blazes a new path and integrates those six tools.
Now we have the online fundraising platform.
With a couple of clicks and an easy sign up your favorite fundraiser can make its voice known on the Internet and throughout the world.
Website? Check.
Social Media integration? Check.
Automatic donations processing? Check.
Free? Check.
The best way to build momentum around your favorite cause is to jump into the social media sphere and get friends talking to friends.
Leading the charge is the online fundraising platform, which brings together seemingly disparate tools and connects friends with friends the way they want to be connected.
Over the past five years total donations generated have just about surpassed the $1 billion dollar mark.
That's a 'B' if you didn't catch that.
Whatever you want to call it: Friendraising, peer-to-peer fundraising or event fundraising has opened a whole new frontier in driving dollars to your cause.
And it's all happening on the World Wide Web.
The rise of hand-held devices like tablets and smart phones and to a lesser extent laptops, coupled with the spread of social media like Facebook, Twitter, LinkedIn have brought the cause to the web and a whole mass of people from around the world are responding.
The limits of geography and time have been vaporized as more and more people gravitate to the Internet.
For the first time in history you can have a friend five thousand miles away and connect with him on a myriad of devices, with only a few the click of a button.
In whatever format your heart desires: voice, text, video, etc.
Friends talk to friends.
A relationship of trust and credibility develops as people spend time communicating.
So when a friend says, "hey, there's a group of non-profits doing some killer work, you should check them out.
"There's a 50% chance that he will check it out and donate money.
A few fun facts:
- Average donation size: Online/web $60, Mobile Web $56, Facebook/Twitter $40
- Twitter users raise almost 10X more than people who did not use Twitter
- Those who used social media, regardless of platform increased their fundraising by 40% compared to those who didn't
- Organizations that use online fundraising platforms raise 6X more money than those who don't
If you've got six guys with six different tools, chances are the next guy in line is going to feel a bit like a 'been there done that', if he develops the seventh.
To break from the pack he blazes a new path and integrates those six tools.
Now we have the online fundraising platform.
With a couple of clicks and an easy sign up your favorite fundraiser can make its voice known on the Internet and throughout the world.
Website? Check.
Social Media integration? Check.
Automatic donations processing? Check.
Free? Check.
The best way to build momentum around your favorite cause is to jump into the social media sphere and get friends talking to friends.
Leading the charge is the online fundraising platform, which brings together seemingly disparate tools and connects friends with friends the way they want to be connected.