If you run a business, then you will need to publicize it; there is no way around this. The Internet is the obvious way to reach to your target audience. However, before the days of the web, advertisers would use methods like handing out flyers and setting up a booth for a trade show. Most business owners today see these methods as outdated and a waste of time. This notion could not be further from the truth. A savvy advertiser knows that offline methods can help attract additional customers and clients. Other than handing out flyers, you can also give away promotional items, which can include goodies, such as custom magnets, pens, shirts and mugs.

Normal items that people use every day can be customized to include your company logo. A pen for example, can have your business name and contact information engraved. Pens can be produced in large quantities and given away for free. Other cheap promotional items include candy. Common hard candy like mint can be customized with your logo on the wrapper. You can also give away promotional items with more value. This may include a thermos or a sweatshirt. You can give these items away to a visitor who agrees to leave his name, email and mobile phone number.

Magnets are another item to consider. They are useful because they can be attached to any metal surface and is useful for attaching a note to a refrigerator or desk. If you run a plumbing business for example, you can create custom magnets with a cartoon depiction of a plumber carrying a box of tools along with your business name and number. People who receive this will likely keep it on their refrigerator. This way, they have your number right in front of them if they have a plumbing problem.

Customized items are not just for businesses. They can also be created for invitation purposes. If you want to be really creative with your invitations, then you can send an item like a customized magnet that announces the event. These are great for weddings, birthdays, graduations and corporate parties. The magnet can list the date and location of the event as well as who you can contact for questions. By having a magnet invitation on a refrigerator or desk, the invitee will constantly be reminded of the big event coming up.

There are plenty of services you can contact that offers customized products. Just upload the text and any illustrations you want to have imprinted on the item. Items like custom magnets and other accessories can be tailor made for you to use them however you wish. They are a creative way for you to get your message across to your audience.