Using Social Networking Sites for Global Marketing
Looking for individuals are getting off the tv screen and technological know-how are making it earlier to acquire Access to the internet anywhere, consumers are looking to social support systems for information, entertainment, and business enterprize. Social networks are thus the ideal avenue by which businesses can target new domestic and international clients and build-up a reputable company image.
Facebook is regarded as the popular social media, with 500 million users worldwide. About 70% of Facebook users are beyond your United States and Facebook users spend over 700 billion minutes per month on Facebook (Facebook Statistics, 2011). The amount of Facebook users worldwide continues to grow 56.7% over the last year. The best five countries using the highest growth percentage, in decreasing order, are Russia with 377.2% growth, Brazil with 286.3% growth, Thailand with 206.7% growth, India with 196.2% growth, and Poland with 166.2% growth (Inside Facebook Gold, 2011). Three of the countries are BRIC countries. This means that social networking is growing the quickest in the fastest economically developing countries. This correlation is promising to companies eager to expand internationally. Developing a Facebook profile can expose your organization or brand to prospects next state over or emerging markets scattered all over the world.
Twitter is really a tool for posting very short comments that men and women who you are attached to can see. Twitter was created to generally be very appropriate for cellular phones through text messaging, in order that users can update and be updated anywhere, anytime. Twitter is fantastic for marketing because it allows small businesses to update their market within the latest happenings from the company, including upcoming PR events, seminars, conferences, or new blog articles.
Twitter actually includes a 140 character per update limit, so messages are invariably short and sweet to activate your clients. Sysomos, a social media marketing monitoring company, launched a 2010 report about global utilization of Twitter, stating, "the volume of U.S. unique users was 50.8%, a clear drop from 62.1% in June. This means using Twitter outside of the U.S. has experienced significant growth over the last a few months (Sysomos, January, 2010)." So, with the back of the taxi in Ny with your Blackberry, you may distribute an update that should reach many followers around the world.
To do serious marketing promotional venture, check out a lot more business-oriented community of LinkedIn for business success. LinkedIn is a great platform for developing and business relationships, and this also is a superb approach to increase your B2B and B2C marketing strategy. LinkedIn makes it simple for entrepreneurs and start-up founders to mingle along with other like-minded individuals given it allows users to build groups where they might communicate and share advice/experiences on common business interests. With this network you can expose your organization and gain followers, prospects and perhaps potential employees.
In 2009, LinkedIn's network's CEO, Jeff Weiner, said, "half of LinkedIn's membership is international (TechCrunch, February, 2011)." If you need to expand your enterprise into Egypt, you can create a commercial campaign that specifically targets other LinkedIn users in Egypt that happen to be serious about your specific goods and services. You may also receive advice from the businessman in Egypt in order to successfully expand your enterprise in the united states. The opportunities are endless and inspiring.
Leverage the innovative marketing techniques these particular social networks have to give to small business proprietors. Leverage the notion of online relationships and credibility and increase your international marketing efforts in such a way that should generate noticeable results.