You have to be able to do more than write if you want to convert with your copy. You also have to be familiar with your audience and make them believe you have something they need. The following tips on copywriting will help you do just that.
Always remember to tone down the hype when you're writing a sales copy. There are many good sales copies that get ruined because the copywriter used a lot of hype to push the product. If you have a quality product, it can be sold mainly be listing the actual benefits. It's better to honestly explain to your prospects how your product can help them rather than bragging how great it is. You can throw in a little hype, but it has to be balanced with useful facts. People read sales copy in order to learn facts that will help them decide if they want to buy it. Be simple and straightforward in your approach and you'll have tons of people believing in your product. Another mistake some copywriters make is using too many bold headlines and italics in their copy. If you have a particular point you want to emphasize you can use these. If you use them too much, however, it can backfire. When used too much, it has a phony look. You definitely don't want your copy to carry this message. Make your copy truthful and straightforward. Your copy should be easy to read and absorb.
You don' t have to create copy that sounds like you teach English for a living. You are merely attempting to tell your prospects that your products are necessary. It's not the time to impress them with your language but rather talk to them through words. Just communicate like you would with someone you knew. If you can write with comfort, your prospects will receive it better. You will then see that your prospects see you as a friend and not a salesman. The more clear you can make the product seem, the better people will respond to your copy. Your copy is essentially a person who goes out and sells for you. If you make it too dry, and write like you're writing an essay, it would become too daunting for anyone to read it, let alone act on it.
You should always have an honest guarantee in your offers. Your prospects need to be convinced about your product before they buy it. If you show that you have complete confidence in your offer, others will start to believe as well. If you can prove that you are confident about what you're selling and that you will assume all the risk, their fears about buying will be put aside. Doing this gets the prospect to relax their defenses and feel more secure.
In short, people have to be at ease and relaxed about doing something before you can expect them to do it. Once this is accomplished, they are in a state of mind where buying something is more natural. Then making a sale becomes simple.
Always remember to tone down the hype when you're writing a sales copy. There are many good sales copies that get ruined because the copywriter used a lot of hype to push the product. If you have a quality product, it can be sold mainly be listing the actual benefits. It's better to honestly explain to your prospects how your product can help them rather than bragging how great it is. You can throw in a little hype, but it has to be balanced with useful facts. People read sales copy in order to learn facts that will help them decide if they want to buy it. Be simple and straightforward in your approach and you'll have tons of people believing in your product. Another mistake some copywriters make is using too many bold headlines and italics in their copy. If you have a particular point you want to emphasize you can use these. If you use them too much, however, it can backfire. When used too much, it has a phony look. You definitely don't want your copy to carry this message. Make your copy truthful and straightforward. Your copy should be easy to read and absorb.
You don' t have to create copy that sounds like you teach English for a living. You are merely attempting to tell your prospects that your products are necessary. It's not the time to impress them with your language but rather talk to them through words. Just communicate like you would with someone you knew. If you can write with comfort, your prospects will receive it better. You will then see that your prospects see you as a friend and not a salesman. The more clear you can make the product seem, the better people will respond to your copy. Your copy is essentially a person who goes out and sells for you. If you make it too dry, and write like you're writing an essay, it would become too daunting for anyone to read it, let alone act on it.
You should always have an honest guarantee in your offers. Your prospects need to be convinced about your product before they buy it. If you show that you have complete confidence in your offer, others will start to believe as well. If you can prove that you are confident about what you're selling and that you will assume all the risk, their fears about buying will be put aside. Doing this gets the prospect to relax their defenses and feel more secure.
In short, people have to be at ease and relaxed about doing something before you can expect them to do it. Once this is accomplished, they are in a state of mind where buying something is more natural. Then making a sale becomes simple.