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• Analyzing the internet sales potential of your business and website.
• Search engine marketing analysis and planning.
• Defining the internet marketing goals for your business model.
• Evaluating the competitor’s status and the industry condition.
• Identifying keywords of maximum relevance and low competition through detailed research, adding Meta tags, optimizing existing content, interlinking, image optimization using alt tags, heading tags and creating new content from the selected keywords.
• Recommending changes in website design, features and functionality.
• Planning off page SEO strategy including link building, directory submission, article syndication and article submission.
• Planning and creating PPC campaigns. PPC campaign management comprises business specific keywords selection, cost per click (CPC) estimation and creation per keyword, creation of landing page using shortlisted keywords, creation of ads using attractive titles and descriptions, competitive analysis and ppc campaign tracking for analyzing Return On Investment (ROI).
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