2 Effective Ways to Cash In on Internet Paid Traffic
The purpose of advertising is to make sales period.
To make online sales you must find a way to drive traffic to your website.
There are many ways to drive traffic to bring in potential buyers for your product or service.
Here we will only discuss the 2 most common forms of internet paid traffic 1) PPC "pay per click" & 2) CPA "Cost per action".
1) PPC "pay per click" is an internet marketing model of paid traffic.
In this model the advertiser (you) would pay the host of the site a predetermined fee each time the ad is clicked.
"Google AdWords", "Facebook" and "Yahoo Search Marketing" are an examples of PPC paid traffic marketing campaigns.
This form of paid traffic allows you to bid for top results for certain keywords or keyword phrases in the market that they wish to target.
This is all done prior to your campaign.
To get started with this campaign you will first need to set up an account with the search engine.
It is also required that you set aside money in the account to pay the host for the traffic.
This is all done upfront.
You can either use a credit card or a PayPal account.
Once your account is set up with your fees in the account.
You will then bid for keywords that you wish to rank high in search results.
In your bid you will choose the amount of money you are willing to pay for a click on your link when your site appears in the search results for that particular keyword.
If your site gets the click, the amount that you placed in your bid (usually a few cents to a few dollars) is deducted from your account.
PPC can be very expensive, therefore in your bidding you can place a cap as to the maximum amount you wish to spend per day.
You will notice that highly sought after keywords will cost more since there are many marketers trying to get that business.
PPC is one of the most popular options of a paid traffic campaign.
* Set up an account * Place funds in the account * Bid for Keywords 2) CPA "Cost per action" is another common form of internet paid traffic method.
This is when an advertiser pays only when a particular action takes place.
The action can be something as simple as a visitor entering their name and email address and submitting it.
Or it can be as detailed as completing a registration or consummating a sale.
In this model the publisher of host is taking most of the advertising risk since commissions are dependent on good conversion rates from the advertisement.
Starting with this campaign is similar to PPC.
Summary: Generating traffic to your website is the key to whether you will be a successful internet marketer or not.
Study and research your online traffic marketing options.
We have discussed the 2 most common forms of internet paid traffic campaigns.
1) PPC "pay per click" and 2) CPA "Cost per action".
So which one is best? Well, if done right they both can be extremely effective.
Allow me to suggest that you run both campaigns to see which one pulls in the best results.
This is part of the testing that we do not have time to cover in this article.
Please use extreme caution as these campaigns can be very costly.
To make online sales you must find a way to drive traffic to your website.
There are many ways to drive traffic to bring in potential buyers for your product or service.
Here we will only discuss the 2 most common forms of internet paid traffic 1) PPC "pay per click" & 2) CPA "Cost per action".
1) PPC "pay per click" is an internet marketing model of paid traffic.
In this model the advertiser (you) would pay the host of the site a predetermined fee each time the ad is clicked.
"Google AdWords", "Facebook" and "Yahoo Search Marketing" are an examples of PPC paid traffic marketing campaigns.
This form of paid traffic allows you to bid for top results for certain keywords or keyword phrases in the market that they wish to target.
This is all done prior to your campaign.
To get started with this campaign you will first need to set up an account with the search engine.
It is also required that you set aside money in the account to pay the host for the traffic.
This is all done upfront.
You can either use a credit card or a PayPal account.
Once your account is set up with your fees in the account.
You will then bid for keywords that you wish to rank high in search results.
In your bid you will choose the amount of money you are willing to pay for a click on your link when your site appears in the search results for that particular keyword.
If your site gets the click, the amount that you placed in your bid (usually a few cents to a few dollars) is deducted from your account.
PPC can be very expensive, therefore in your bidding you can place a cap as to the maximum amount you wish to spend per day.
You will notice that highly sought after keywords will cost more since there are many marketers trying to get that business.
PPC is one of the most popular options of a paid traffic campaign.
* Set up an account * Place funds in the account * Bid for Keywords 2) CPA "Cost per action" is another common form of internet paid traffic method.
This is when an advertiser pays only when a particular action takes place.
The action can be something as simple as a visitor entering their name and email address and submitting it.
Or it can be as detailed as completing a registration or consummating a sale.
In this model the publisher of host is taking most of the advertising risk since commissions are dependent on good conversion rates from the advertisement.
Starting with this campaign is similar to PPC.
Summary: Generating traffic to your website is the key to whether you will be a successful internet marketer or not.
Study and research your online traffic marketing options.
We have discussed the 2 most common forms of internet paid traffic campaigns.
1) PPC "pay per click" and 2) CPA "Cost per action".
So which one is best? Well, if done right they both can be extremely effective.
Allow me to suggest that you run both campaigns to see which one pulls in the best results.
This is part of the testing that we do not have time to cover in this article.
Please use extreme caution as these campaigns can be very costly.