Should You Move To Video Sales Letters For Copywriting, And How Do You Do It?
Video sales letters have been making a comeback.
If you don't know what it is, let's first explain a sales letter.
It's a long web page where you explain the benefits and the details about the thing you're asking people to pay for.
This might be a report, video, physical CD, physical book, membership site, or even a service you provide such as blog setup or backlink campaigning.
Moving forward from this idea, a video letter means that instead of having a text-based salesletter with paragraphs, headlines, and bullet points, you instead have a video on a webpage with a "Buy" button underneath and that's it.
This video might contain you standing in front of the camera, but for your first time it's better if you only show a PowerPoint presentation, speak your voice, and nothing else.
But there are still use advantages to this strategy.
When you run a video sales letter, your points can be more impactful.
Think about it.
With written copy, people can skim or stroll past your headlines, but in a video sales letter, you can make a statement; place it on the screen and depending on your settings, people might not even be able to fast forward past that point.
That means that they can get your whole argument from start to finish without skimming or picking and choosing what they want to see.
How do you do it? First, get Camtasia recorder for your software.
This will record what's on your screen and it will capture the sound of your voice.
To speak in your computer, get a Logitech Clear Chat USB headset.
A USB headset is better than most microphones because it is distant at just the right amount of space away from your face; it does not pick up background noise, and because it's USB, it bypasses your sound card and gives you better audio quality.
Finally, use PowerPoint to display the texts and graphics you want to show when you record this video sales letter.
Then, make a series of slides explaining the problem people are having, what your solution is and what's inside that solution.
But most of all, be yourself.
Ad lib some of the presentation.
Speak in your own voice.
You get major points from a video sales letter by showing as much of your personality as possible; that way, you will be easier to relate to, sincere and genuine.
If you don't know what it is, let's first explain a sales letter.
It's a long web page where you explain the benefits and the details about the thing you're asking people to pay for.
This might be a report, video, physical CD, physical book, membership site, or even a service you provide such as blog setup or backlink campaigning.
Moving forward from this idea, a video letter means that instead of having a text-based salesletter with paragraphs, headlines, and bullet points, you instead have a video on a webpage with a "Buy" button underneath and that's it.
This video might contain you standing in front of the camera, but for your first time it's better if you only show a PowerPoint presentation, speak your voice, and nothing else.
But there are still use advantages to this strategy.
When you run a video sales letter, your points can be more impactful.
Think about it.
With written copy, people can skim or stroll past your headlines, but in a video sales letter, you can make a statement; place it on the screen and depending on your settings, people might not even be able to fast forward past that point.
That means that they can get your whole argument from start to finish without skimming or picking and choosing what they want to see.
How do you do it? First, get Camtasia recorder for your software.
This will record what's on your screen and it will capture the sound of your voice.
To speak in your computer, get a Logitech Clear Chat USB headset.
A USB headset is better than most microphones because it is distant at just the right amount of space away from your face; it does not pick up background noise, and because it's USB, it bypasses your sound card and gives you better audio quality.
Finally, use PowerPoint to display the texts and graphics you want to show when you record this video sales letter.
Then, make a series of slides explaining the problem people are having, what your solution is and what's inside that solution.
But most of all, be yourself.
Ad lib some of the presentation.
Speak in your own voice.
You get major points from a video sales letter by showing as much of your personality as possible; that way, you will be easier to relate to, sincere and genuine.