There are many PPC marketers who will tell you that pay per click advertising is easy and anyone can get rich using it.
This is simply not true, many of my PPC students before joining my classes wasted in some cases thousands of dollars on PPC advertising with very little sales.
There are three pay per click secrets that if used correctly will bring the profits rolling in.
These PPC secrets are: 1.
You should not be aiming to place your PPC ad in the number 1 Google AdWords spot.
This is a sure fire way to go bankrupt.
You have to get into the mind set of how much is a click really worth to you.
The main aim of PPC advertising is to bring buyers to your site for the least amount of cash possible.
Your keyword bid should therefore reflect the conversion rate of that keyword.
2.
Think before you leap into the world of PPC.
You must have a plan in place before you start your PPC campaigns.
If you simply set out to bid more for keywords than your competitors, you will be doomed to failure.
You must set a budget and stick to it.
Spend what you can afford and avoid the temptation to raise your daily budget.
3.
Start your campaigns small.
Try out one pay per click service before setting up multiple accounts across the PPC network.
I advise my clients to start with Google AdWords as its interface is extremely easy to use.
Last but by no means least, read as much information as possible on PPC before starting your campaign.
Learn from pay per click experts who are willing to give you their advice.