Commercial print shops are taking advantage of the unique capabilities of both offset and digital printing.
These diverse services each offer a spectrum of possibilities from offset's extensive substrate options to digital's well-defined, vibrant color.
The option of flexibility is available to the customer as a project can be done with both long and short runs as well as with static or variable data.
This brings up the option of using paper for versatile platforms, which has been accommodated by paper manufacturers who have expanded the range of substrates which are compatible with digital presses.
While cross-platform papers have not yet been adopted by the majority of paper makers, the exponential rise in digital printing the need for true cross-platform papers, papers performing with ink or toner imaging, is almost critical.
The efficiency and the flexibility of paper manufactures is due to the printer's need to use one brand of paper that is easily distributed to the shop's equipment and portfolio.
Overall, the industry shift to digital has breathed life to bright, economical and coated sheets available in a full spectrum of text and cover weights.
Don't forget the many benefits of digital.
In addition to being an environmentally friendly process which uses much less resources, you can also print different versions of your piece, change the content as often as you like and personalize all your work.
You may also find digital print useful for small runs and quick turn around jobs.
Business owners can find a multitude of benefits to the digital printing process and explore the infinite creative options it offers.