Internet and Social Interaction: Where is the Catch?

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Internet is a gift to the present age. We can see the growth of internet use if we look around us. Internet and society are connected to each other in such a way that we can hardly ignore the importance of it at present. It is needless to say that it is beneficial. We know that it is beneficial in different ways. Internet is being used successfully in every sphere of life.

Our society primarily depends upon internet for communication. It has gradually broken up the barriers of distance.People can communicate by applying different modes available through online.Facebook, twitter. MySpace and internet forums have become very popular . Social interaction is the driving force of these social networks which have resulted in social business of various kinds. A group of entrepreneurs are emerging by utilizing the opportunity of social networks.

Society is gradually changing. It is revolutionary to think that internet has removed various road blocks of society.For example, before the widespread use of internet virtual reality was beyond dream. It was beyond imagination that the world would be like a village where residents could be very close to each other.But now the scenario has completely changed.Obviously it is the gift of internet based communication.

The more people are taking the benefits of internet, the more they are becoming attached to it. Human beings are social. A society consists group of people having similar interest. Internet has given birth to virtual communities where people from different cultures, backgrounds, and ethnicity are involving themselves crossing their geographical restrictions.

Internet oriented technologies are further contributing to the massive scale use of internet. Internet marketing has become a trend of the age. Marketers have already taken a vantage ground in promoting their products to the target groups very easily via internet. Google Ad-words and other pay per click and pay per play programs have become very popular among the advertisers because of the power of internet.

Though the present age is very much dependent on internet,it has negative aspects as well. Spams, scams and phishing have become roadblocks to the use of internet. Identity theft and hacking with all other unethical practices are also very dangerous to the advancement of secure and reliable communication. Naive people are always the major target of the hackers. As more and more people are depending on internet for their financial transactions,  a proper and viable security system should be deployed  where security matters most. The demand of the society is to have a safe and secure internet access.

If the security system breaks down, users will be utterly frustrated. The advantages of this phenomenal technology will go in vain. It is high time the policy makers made a robust decision to optimize the use of internet for the betterment  of society.
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