There are two ways with the help of you can win the competition, one is prove yourself better than the other and second is to prove your competitor worse in the eyes of clients, visitors and most importantly in the eyes of search engines. The same thing applied to search engine optimization. When Google update it's one of the major updates called Penguin, it born a major problem called Negative SEO. We all know that Penguin hit and penalize a website which is having spam back links and this thing creates a problem. It helps spammers to rank down their rival's websites by creating some spam back links. Many major websites lost their rankings over night due to these activities and later Google introduce its new tool called Links Disavow Tool which helps webmasters to disavow unwanted links coming to their sites. Today I am going to discuss some facts about negative SEO, which everyone must aware of.
Common Ways to Negatively SEO of a Website
Spam Back links: - this is one of the most commonly using methods of Anti SEO campaign. In order to harm your website your rival may create tons of bad back links to your website and it will definitely rank down your website. Search engines stop promoting your site if your site is having lots of bad and irrelevant links.
Website Hacking: - the second most effective way of Anti-SEO campaign. Some hackers may try to hack your site and once they succeed, they will start adding no-index tags to your Web-Pages, start creating broken links on your site and will also use other non seo friendly techniques to harm your site. They can also use robots dot txt file to permanently DE-index your site.
Report Google your site as spam: - spammers can also report your site as spam to Google or other major search engines. Search engines love to entertain such complaints and it may permanently penalize your site from indexing.
Well, these are some basic and most commonly using ways to harm a website's ranking. But you need not to worried about because it's not so easy to do the same. Many times Anti SEO campaigns fails to act. It's not true that every negative seo practice will harm a site. A regular webmaster is not able to do such activities. Anti SEO campaign need lots of hard work to act successfully. Many times Matt Cutts declares that if your site is big and legitimate than Google Algorithms will discount the spam back links. But it's not possible every time. You must aware of those techniques which will help you to recover from the evil effects of negative seo.
Conclusion
Yes, we can say that negative seo is real and may harm a site's ranking at any time. So the time is to take precautions to save your web properties. We need to do lots of good work to be very legitimate in the eyes of search engines.
Common Ways to Negatively SEO of a Website
Spam Back links: - this is one of the most commonly using methods of Anti SEO campaign. In order to harm your website your rival may create tons of bad back links to your website and it will definitely rank down your website. Search engines stop promoting your site if your site is having lots of bad and irrelevant links.
Website Hacking: - the second most effective way of Anti-SEO campaign. Some hackers may try to hack your site and once they succeed, they will start adding no-index tags to your Web-Pages, start creating broken links on your site and will also use other non seo friendly techniques to harm your site. They can also use robots dot txt file to permanently DE-index your site.
Report Google your site as spam: - spammers can also report your site as spam to Google or other major search engines. Search engines love to entertain such complaints and it may permanently penalize your site from indexing.
Well, these are some basic and most commonly using ways to harm a website's ranking. But you need not to worried about because it's not so easy to do the same. Many times Anti SEO campaigns fails to act. It's not true that every negative seo practice will harm a site. A regular webmaster is not able to do such activities. Anti SEO campaign need lots of hard work to act successfully. Many times Matt Cutts declares that if your site is big and legitimate than Google Algorithms will discount the spam back links. But it's not possible every time. You must aware of those techniques which will help you to recover from the evil effects of negative seo.
Conclusion
Yes, we can say that negative seo is real and may harm a site's ranking at any time. So the time is to take precautions to save your web properties. We need to do lots of good work to be very legitimate in the eyes of search engines.