The Role of E-mail in Business
- Email provides a speedy and convenient way for businesses to communicate. Through a virtual medium, business people can have real time conversations or send one another a message to be checked and responded to later.
- According to Business Link, many businesses use e-mail as a marketing tool. With e-mail, business people can send virtual newsletters, promotions, catalogues, sales notices and coupons to advertise for their company. Business Link explains that e-marketing is a cost-effective marketing medium, which customers can easily forward to their friends and family.
- Files, documents, photos, videos and sound clips can be attached to e-mails and sent to your recipient. Business people use e-mail for data sharing, such as sending engineering blueprints, financial reports or executive summaries. Once received, business people may store the files on their computer or print them.