The Role of E-mail in Business

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    Communication

    • Email provides a speedy and convenient way for businesses to communicate. Through a virtual medium, business people can have real time conversations or send one another a message to be checked and responded to later.

    Marketing

    • According to Business Link, many businesses use e-mail as a marketing tool. With e-mail, business people can send virtual newsletters, promotions, catalogues, sales notices and coupons to advertise for their company. Business Link explains that e-marketing is a cost-effective marketing medium, which customers can easily forward to their friends and family.

    Data Sharing

    • Files, documents, photos, videos and sound clips can be attached to e-mails and sent to your recipient. Business people use e-mail for data sharing, such as sending engineering blueprints, financial reports or executive summaries. Once received, business people may store the files on their computer or print them.

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