Pick Your Topic Wisely For Successful Article Marketing
The Importance of Topic Selection for a Good Article Marketing Strategy
Some claim that article marketing is dead and a content management strategy has become much more important in terms of good SEO. Although the claim is truthful, it can still be used to achieve a number of web popularity goals.
What Article Marketing Used to be
In the past, this kind of marketing used to refer to the submission of content to article directories. The latest Google updates hit these article directories heavily because of the duplicate content and the poorly written articles.
As a result, many marketing experts concluded that article marketing is dead. The truth is, however, that the strategy has evolved to focus on better content written for the best websites.
What Article Marketing has Become
Today, search engines put a lot more emphasis on the quality of the text. Therefore the selection of the right topics is important for SEO and it is also affecting web reputation management. Choosing the right topics can easily establish an author as the authority inside a particular niche.
Marketing with articles today is all about quality. Submitting poorly written content to all kinds of directories can actually lead to penalties. The approach has become much more selective and it is all about submitting the right texts to the right places.
Are Topics Important?
In the past, article marketing could have focused on any topic and it would have delivered results. Today, topics have gained crucial importance for the success of such marketing campaigns.
Doing some research in advance will provide information about the topics that people are interested in and trying to find something more about. In contemporary article submission, the reader is much more important than the search engine.
The best article marketing pieces offer how-to information or specialized advice coming from an expert. People value such content highly. Search engines are now more interested in the audience's experience than in the article's keyword density. Making sure that the reader is happy means that a good job has been done in terms of search engine optimization.
The selection of the right topics will also increase the possibility of the content going viral. People are likely to share the articles that they like via social networks. This way, article marketing will be accomplishing a number of marketing and SEO goals at the same time.
Does Article Marketing have Something More than SEO Value?
Marketing with article submission started as a pure SEO strategy but today, it can achieve much more than that.
For a start, article marketing in the right directories or websites can produce a significant traffic increase. As already mentioned, an article that goes viral will be promoted by the audience itself, reaching a big number of people via social sharing and social networking websites.
Additionally, good topics and excellently written pieces of content will help for the creation of the right web reputation. Brand establishment and content go hand in hand today. Putting effort into uniqueness and informative value will result in proper brand establishment.
Topic selection is of uttermost importance for successful article marketing. It is important to keep in mind that the concept has changed a lot over the years and quality has become much more important than submitting dozens of amateurish articles to disreputable directories.
Some claim that article marketing is dead and a content management strategy has become much more important in terms of good SEO. Although the claim is truthful, it can still be used to achieve a number of web popularity goals.
What Article Marketing Used to be
In the past, this kind of marketing used to refer to the submission of content to article directories. The latest Google updates hit these article directories heavily because of the duplicate content and the poorly written articles.
As a result, many marketing experts concluded that article marketing is dead. The truth is, however, that the strategy has evolved to focus on better content written for the best websites.
What Article Marketing has Become
Today, search engines put a lot more emphasis on the quality of the text. Therefore the selection of the right topics is important for SEO and it is also affecting web reputation management. Choosing the right topics can easily establish an author as the authority inside a particular niche.
Marketing with articles today is all about quality. Submitting poorly written content to all kinds of directories can actually lead to penalties. The approach has become much more selective and it is all about submitting the right texts to the right places.
Are Topics Important?
In the past, article marketing could have focused on any topic and it would have delivered results. Today, topics have gained crucial importance for the success of such marketing campaigns.
Doing some research in advance will provide information about the topics that people are interested in and trying to find something more about. In contemporary article submission, the reader is much more important than the search engine.
The best article marketing pieces offer how-to information or specialized advice coming from an expert. People value such content highly. Search engines are now more interested in the audience's experience than in the article's keyword density. Making sure that the reader is happy means that a good job has been done in terms of search engine optimization.
The selection of the right topics will also increase the possibility of the content going viral. People are likely to share the articles that they like via social networks. This way, article marketing will be accomplishing a number of marketing and SEO goals at the same time.
Does Article Marketing have Something More than SEO Value?
Marketing with article submission started as a pure SEO strategy but today, it can achieve much more than that.
For a start, article marketing in the right directories or websites can produce a significant traffic increase. As already mentioned, an article that goes viral will be promoted by the audience itself, reaching a big number of people via social sharing and social networking websites.
Additionally, good topics and excellently written pieces of content will help for the creation of the right web reputation. Brand establishment and content go hand in hand today. Putting effort into uniqueness and informative value will result in proper brand establishment.
Topic selection is of uttermost importance for successful article marketing. It is important to keep in mind that the concept has changed a lot over the years and quality has become much more important than submitting dozens of amateurish articles to disreputable directories.