Discover The Top 4 Methods Used To Geo Target An Audience
Discover the top 4 methods to create a highly effective, geo targeted specific marketing campaign enabling you to broadcasting your message when looking to reach out to potential customers in a certain postcode area.
This includes the different advantages of sources of data, from Postcode Data Lists, Custom Maps, Geocoding and Data Licence Management.
When looking to communicate to a specific area, whether it be private residential, local authority or even parliamentary constituencies, read about the different ways to create a specific geographically targeted campaign and an explanation of each.
Postcode Data Lists - Postcodes are key to relating customer information to business services and essential to understanding operational efficiency.
Typical uses include verifying and enhancing customer data, keeping critical systems precise and up to date, to ensure business reports are accurate and, of course, to optimise sales, service and delivery operations.
Custom Maps - In addition to the standard range of Postcode maps offered, consider a printed business map made to your specific requirements.
These maps can cover any area you want to target and can provide a wide range of information from Postcode boundaries to local authority boundaries to your own business information such as office locations or sales territory areas.
Geocoding - One of the easiest ways to map your own customer data is by geocoding - the process of adding grid references to individual address records.
The easiest and most cost-effective way of doing this is by using a Postcode in your own data and matching it to a Postcode grid reference database to determine your records position.
Data Licence Management - Harness a wide range of business information from trusted worldwide companies including Ordnance Survey, ONS, Royal Mail, Experian and many more services that centralise your data supply and reduce licence fees.
By accumulating data at the level of postcode regions, this makes it simple to spot trends and relationships throughout a company's active market that other sources of data would not be able to demonstrate, enabling your information requirements to come to life and provide an invaluable insight to help you target residents or business to send information to, or simply to display geographical data as a map or reference point.
This includes the different advantages of sources of data, from Postcode Data Lists, Custom Maps, Geocoding and Data Licence Management.
When looking to communicate to a specific area, whether it be private residential, local authority or even parliamentary constituencies, read about the different ways to create a specific geographically targeted campaign and an explanation of each.
Postcode Data Lists - Postcodes are key to relating customer information to business services and essential to understanding operational efficiency.
Typical uses include verifying and enhancing customer data, keeping critical systems precise and up to date, to ensure business reports are accurate and, of course, to optimise sales, service and delivery operations.
Custom Maps - In addition to the standard range of Postcode maps offered, consider a printed business map made to your specific requirements.
These maps can cover any area you want to target and can provide a wide range of information from Postcode boundaries to local authority boundaries to your own business information such as office locations or sales territory areas.
Geocoding - One of the easiest ways to map your own customer data is by geocoding - the process of adding grid references to individual address records.
The easiest and most cost-effective way of doing this is by using a Postcode in your own data and matching it to a Postcode grid reference database to determine your records position.
Data Licence Management - Harness a wide range of business information from trusted worldwide companies including Ordnance Survey, ONS, Royal Mail, Experian and many more services that centralise your data supply and reduce licence fees.
By accumulating data at the level of postcode regions, this makes it simple to spot trends and relationships throughout a company's active market that other sources of data would not be able to demonstrate, enabling your information requirements to come to life and provide an invaluable insight to help you target residents or business to send information to, or simply to display geographical data as a map or reference point.