Link Building is the hardest part of SEO for most web masters.
The standard advice for most site owners is that they should build compelling content on their own web sites which once indexed will encourage other web masters to link to it.
The problem is that most of just aren't motivated to link out to new sites as a matter of course.
For a long time web masters have overcome this challenge by using link exchanges.
Put simply a promoter sends an email to another relevant web site offering a link in return for a link back from the other web master's site.
This technique can create enough link popularity to generate some rankings however Google is increasingly detecting and devaluing the technique.
Therefore web masters increasingly want to create one way links.
The principal ways to create one way links are articles like this one and forum and blog postings.
Neither of these techniques however is foolproof either.
Firstly many blogs place a nofollow tag on links placed in blog postings which effectively removes the link popularity conferred by the posted link and also Google only counts the first link detected on a domain for link popularity purposes, therefore posting hundreds of links on the same forum in not going to be an effective technique.
Many web masters turn to article postings like this one as a source of inbound links however they make the mistake of submitting the same article again and again or using tools to "spin" the article, making it seem unique to article sites.
This of course results in articles of dubious quality and readability.
It remains the case therefore that obtaining inbound links of a suitable number is a major challenge.
Developing an idea that creates inbound links for your web sites is the principle challenge in search engine marketing today.
The standard advice for most site owners is that they should build compelling content on their own web sites which once indexed will encourage other web masters to link to it.
The problem is that most of just aren't motivated to link out to new sites as a matter of course.
For a long time web masters have overcome this challenge by using link exchanges.
Put simply a promoter sends an email to another relevant web site offering a link in return for a link back from the other web master's site.
This technique can create enough link popularity to generate some rankings however Google is increasingly detecting and devaluing the technique.
Therefore web masters increasingly want to create one way links.
The principal ways to create one way links are articles like this one and forum and blog postings.
Neither of these techniques however is foolproof either.
Firstly many blogs place a nofollow tag on links placed in blog postings which effectively removes the link popularity conferred by the posted link and also Google only counts the first link detected on a domain for link popularity purposes, therefore posting hundreds of links on the same forum in not going to be an effective technique.
Many web masters turn to article postings like this one as a source of inbound links however they make the mistake of submitting the same article again and again or using tools to "spin" the article, making it seem unique to article sites.
This of course results in articles of dubious quality and readability.
It remains the case therefore that obtaining inbound links of a suitable number is a major challenge.
Developing an idea that creates inbound links for your web sites is the principle challenge in search engine marketing today.