One of the fields you have to fill in when submitting to article directories is the abstract or description of the article.
Unprepared, many marketers write one or two lines hastily just to complete the form and submit quickly.
But, that's a wrong way to do it.
Here's a few tips on how to increase readership by writing better abstract or description for your articles.
Abstract, like in academic papers, is a short description like an executive summary of the article.
In article directories, usually they appear below the article title.
While it is less important than the title itself, still it is the only short copy that is available to the readers.
That means it has to do a good job to persuade the prospective readers to actually click and read your article.
While many people may not read the text beyond or after the title, and that includes the abstract, sometimes they do.
Providing good copy in the description can help increase readership.
The problem is, it may take the submission process a lot longer if you have to write each new paragraph or think about how to write it in a way that persuades the readers.
Fortunately, you can achieve the same results by thinking about the abstract as the introductory paragraph.
When you write an article, keep in mind that the first paragraph will be used as the abstract of the article.
Write to the heart of the readers.
Describe the problem and solution that you provide in the article and tease them about what you have to offer in the content if they decide to click and read.
During submission, you can copy and paste the first paragraph to the abstract field in the form and save time doing it.
That's a good tip for article marketers who write and submit a lot of articles because article submission can be long and boring hours.