Dissecting the Dollar Re-Design Project
This recession has put a big question mark on the importance of "greenback".
World's reserve currency is touching all-time lows everyday which rising concern in the world economy.
G-20 nations suggested that the world needs a new global currency for trade.
Dollar is blamed for the current recession.
There is huge politics behind the declining value of US dollar, everyone has his own view.
Fed is striving to improve the value of dollar in the international markets.
In this mess, some experts believe that the value of dollar does not lie in politics but in its design.
People have started believing that dollar redesign project could bring some good news for "greenbacks".
The buzz words to revive the global recession are coming as re-design and re-brand.
Experts are comparing the top competitors Euro and US dollar, not for their value but for their design and look.
The redesign project resembles the corporate strategy of rebranding.
Struggling dollar may start performing well with its new design and look.
Last year in US economy, several banks changed their color and logo with a view to re-brand themselves and it has actually worked for them.
On the same guidelines, dollar could be redesigned.
Rejuvenation of US dollar may help filling rejoice in people about the sentiments attached to this fiat currency.
Re-branding US dollar would help discouraging the slipping value of dollar in international markets and people may start appreciating it.
Strategy consultant, Richard Smith, proposed this dollar re-designing project.
His idea of re-branding the dollar suggests that changing the brand of dollar would help setting up and reviving the emotional value attached to the currency.
Recently, New York Times, in a blog post appreciated the idea of dollar redesigning project.
It said that designer Michael Bierut calling the current dollar, "a cake that has been decorated to within an inch of its life.
" The present dollar got its shape in 1930's.
The visual upgrade to dollar was given then and now people want an upgrade especially when dollar's value is slipping.
Mr.
Smith has hosted an online contest where people are asked to submit their ideas related to redesigning project.
There are several new designs that have come up and people are appreciating the new designs.
Many people commented that they would love to carry the new upgraded dollar.
However, there is no official comment on redesign project.
The project is independently created by US citizens on purely artistic grounds.
Several designs were submitted by numerous people and the winner of dollar redesign project was Kyle R.
Thompson.
He said that the current dollars feel was cold and outdated but the new design could transform the way people deal with their community.
No one knows whether the re designing of dollar could actually work for the slipping value of dollar and would answer the world wide criticism but still Americans are appreciating the idea.
However, the importance of printed money is declining allover the world.
People are switching towards credit/debit cards, e-cash, e-cheques, gift checks, etc.
But still the newly "re-designed" dollar awaits the response of the world and how they perceive the idea.
Value of US dollar is declining sharply.
It is criticized allover the world.
In fact several countries have suggested that now the world needs a global currency to dollar dependence and avoid further meltdowns.
Some people have initiated dollar re-design project with a hope to rebrand dollar and emotional value attached to it.