Article marketing is arguably one of the greatest marketing strategies for internet marketers to use for driving traffic to their website.
Many online marketers favor this strategy over others for many reasons.
It's a great way to market online especially if a marketer has little to no money to cover advertising costs.
Article marketing is a type of advertising in which businesses write short articles related to their respective industry.
The purpose of these articles is to drive traffic to educate and inform the reader or visitor about a particular subject, hoping that the visitor will want to know more and click through to the business website.
Below are a few ways to use articles to drive traffic to a website.
oArticle Directories - After completing an article, an author can submit the articles to article directories.
Website owners search these directories to find valuable content for their websites.
The more directories an article is sent to, the more exposure the article will get.
oForums - Chatting in forums is a great way to get your articles exposed.
Just chat as usual and leave a signature link to your article in the forums.
This has been proven to increase exposure and traffic.
oSocial Media - Social media is the word of mouth of the internet.
An author can use social media to direct traffic to a website.
Everyone is looking for information, so an author can go to these sites and tell everyone about their website.
All of these methods will increase exposure and traffic to a website.
Each methods produces more backlinks to the articles and will increase the chances that the search engines will pick up the articles.