Five Recruitment Strategies in Health Care

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    Campus Recruiting

    • Some healthcare jobs require specialized skills and degrees. Therefore, whether you are recruiting for a hospital or a pharmaceutical firm, you should send representatives to attend college job fairs. You should target job fairs at universities with large medical schools or nursing programs. However, job applicants do not necessarily need medical knowledge to take on administrative or managerial roles; have recruiters discuss career opportunities with business, marketing or accounting undergraduates as well. To help fend off competition from other medical firms, you can also offer internships to students and offer full-time roles to students who impress you during the internship.

    Grow Your Own

    • Find new recruits by employing the so-called "grow your own" strategy. This involves sending your representatives to talk to children in high school, or even middle school, who have yet to think about their long-term career prospects. Some medical jobs are barely known outside the healthcare field, but you can create awareness by providing information to school children about these job opportunities. The "grow your own" strategy does not provide you with instant results, but in the long-term it can increase the applicant pool.

    Teaching Hospitals

    • Your hospital or healthcare firm can offer on-the-job training to students by partnering with universities, or offering college credits to employees who complete certain tasks. Your hospital can cut costs by offering in-house training, because you can reduce the permanent workforce by adding trainee physicians and nurses to the staff pool. If your hospital trains its own doctors, then those individuals are under no illusions about your expectations and the expectations of departmental managers when the training comes to an end.

    Marketing

    • Traditionally, recruiting involved placing job advertisements at the local employment office, and your firm can still make use of traditional recruiting strategies. Advertise job openings in local newspapers and online. Marketing can also take the form of social networking, as you can headhunt for talented employees in your local market and seek out potential recruits at local events or industry seminars. If you have an internal Human Resources department, then you can also keep a file of past job applicants and contact those individuals when jobs become vacant.

    Staffing Agencies

    • Surgeons and other specialists often have to undergo years of training, which means that these jobs are hard to fill. You can advertise locally, but if no one has the right credentials in your area then you will not fill the job. To get around this issue, you can partner with staffing agencies that operate on the national level. These staffing firms can market vacant positions across the country and proactively contact people whose credentials meet your firm's needs. You may have to pay fees to recruiting agencies, but you often fill positions more quickly when you utilize these firms.

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