Instead of going through the whole SEO process of approaching an SEO consultancy, hiring them and letting them do what they do and then waiting for the results to come in.
Why not simply pay for a higher search ranking? All search engines would be happy to take your money and move you to the top or near the top of any search.
There are two or three answers to our question; the first is trust.
For some reason paid placement does not work as well as it should is because the bulk of the users don't trust it.
This lack of trust means that users would most likely skip the paid portion at the beginning and move directly on to the natural search results.
Increase in web traffic When searching the web and presented with the long list of possibilities by the search engine, most people would not bother to go beyond the first couple of pages in the indexes.
If they haven't found what they want, they are likely to move on and modify their search request and try again.
Since putting sponsored links at the top is often ignored, the key is to get your web page near the top of the natural search results.
An SEO consultancy can help in this regard and can help drive traffic to your site.
While most of the visitors would be unproductive, a proportion would eventually lead to a sale; thus, it is in the interest of the web site owners to improve their search rankings.
It is a specialisation SEO optimization is a specialised field, you have to have someone who knows what they are doing and it is something which they cannot learn overnight.
The placement of the correct key words, the content itself, the whole refinement of the site for a better user experience; these are all skills which are specialised and available with an SEO consultancy.
Because if you are hoping for a change then you have to provide the right people for the job.
Keeping up with the search engines The search engines are constantly updating and refining their search engines algorithms in order to provide a better search experience for their users.
It is said that the changes can be as much as one or two per day.
This can have a negative effect on your position in the search index.
If you were a company that was highly dependent on the traffic provided by the search engines then this could result in a major disruption to your plans and income.
Having an SEO consultancy on hand to provide the assistance can reduce the disruptions to a mere hiccup.
SEO vs.
Paid Both have their own advantages and disadvantages; however, generally the paid search is more suited to the companies with deeper pockets, because the search engines vary the cost of using pay per click.
If it is a popular search item, the costs can rapidly add up.
Why not simply pay for a higher search ranking? All search engines would be happy to take your money and move you to the top or near the top of any search.
There are two or three answers to our question; the first is trust.
For some reason paid placement does not work as well as it should is because the bulk of the users don't trust it.
This lack of trust means that users would most likely skip the paid portion at the beginning and move directly on to the natural search results.
Increase in web traffic When searching the web and presented with the long list of possibilities by the search engine, most people would not bother to go beyond the first couple of pages in the indexes.
If they haven't found what they want, they are likely to move on and modify their search request and try again.
Since putting sponsored links at the top is often ignored, the key is to get your web page near the top of the natural search results.
An SEO consultancy can help in this regard and can help drive traffic to your site.
While most of the visitors would be unproductive, a proportion would eventually lead to a sale; thus, it is in the interest of the web site owners to improve their search rankings.
It is a specialisation SEO optimization is a specialised field, you have to have someone who knows what they are doing and it is something which they cannot learn overnight.
The placement of the correct key words, the content itself, the whole refinement of the site for a better user experience; these are all skills which are specialised and available with an SEO consultancy.
Because if you are hoping for a change then you have to provide the right people for the job.
Keeping up with the search engines The search engines are constantly updating and refining their search engines algorithms in order to provide a better search experience for their users.
It is said that the changes can be as much as one or two per day.
This can have a negative effect on your position in the search index.
If you were a company that was highly dependent on the traffic provided by the search engines then this could result in a major disruption to your plans and income.
Having an SEO consultancy on hand to provide the assistance can reduce the disruptions to a mere hiccup.
SEO vs.
Paid Both have their own advantages and disadvantages; however, generally the paid search is more suited to the companies with deeper pockets, because the search engines vary the cost of using pay per click.
If it is a popular search item, the costs can rapidly add up.