If you're a business owner you probably know that you need to be on Facebook,but you may not know exactly what that means or what to do about it.
You do know, though, that you should be tapping into the power of social media.
You don't want to be left behind in the digital revolution! The statistics are staggering...
over 750,000,000 people are using Facebook, and most of them log in several times a day.
If it were a country, Facebook would be the 3rd largestbehind China and India.
It's the World's biggest social networking site, so there's no question that you need to be there and to have a business presence there..
..
but how will you stand out from the crowd? SendVisitors to a Custom Landing Page - Not To Your Wall! Start by creating a Facebook Business Page, otherwise referred to as a "Fan Page.
"You can do this by going down to the bottom of your own personal profile page and clicking on the "create page" button.
Follow the simple instructions and in a matter of minutes you'll have your fan page up and running with a wall, where you can post news and announcements and your visitors can comment, and you'll havea spot at the upper left where you can upload a picture, just like with your personal page.
But don't stop there!As a business, you're going to want to tell your visitors a lot more about your product or service than you will be able toconvey through that little picture at the top left and your "wall" with all of its posts and comments that scroll off the screen.
It is important that you develop a custom landing page that properly showcases your business - what it is and what you have to offer.
With a graphic-rich, fully interactive landing page you can really showcases your business.
You can include embedded videos, links, even a "buy now" button or a shopping cart.
It's a very powerful show and tell so that a visitor truly gets an understanding of what your business is all about.
You should also have a custom side bar, which is like a viral business card that you can drop all over Facebook leading back to your site.
In addition, you'll need a custom gateway to your page, giving people a reason to come in and check you out, as well as a reason to "Like" your page.
These 3 elements combined: the custom landing page, side bar, and gateway page will all work together to build brand awareness, generate more leads, engage your customers and ultimately increase sales revenue by giving your visitors a compelling reason to do business with you as well as a clear call to action.
Make Periodic Changes to Your Page to Keep Visitors Coming Back Next you'll want to make periodic changes to your custom landing page - you need to keep your page content fresh and relevant to keep your fans coming back!Run specials, include new happenings within your business, new testimonials, etc.
Always be thinking of how you can push out value through your page to your followers.
So it's very important that you utilize an application, preferably one that resides right inside Facebook, that will allow you to make changes yourself "on-the-fly" with a very simple and straight-forward interface.
You don't want to be reliant on tracking down programmers or developers every time you want to make a change-- you've got enough on your hands running your business, right? Incorporate Automated Visitor Notification and Follow-up Messaging! One of the most powerful ways to marketon Facebook is to incorporate an automatic viral marketing component.
This should include instant visitor notification so that you'll be notified immediately via email when someone has visited your page.
This will allow you to capture their information so you can follow-up and establish an ongoing dialogue with them through Facebook.
In addition, you'll want your visitors to receive an automated and customized email response from you, as well as a post to their wall, exposing your business to all their friends!And with people these days having hundreds and hundreds of friends, this can quickly and significantly expand your audience.
Facebook Can Work for Your Business! How can you afford not to market your business through Facebook? This viral marketplace is absolutely sky-rocketing! So take the time to find the right tools to give you the custom branding and interactive advertising as well as the automated notification and response messaging you'll need so that you can generate traffic while you sleep.
This way you'll rest assured, knowing that your business is being displayed and recommended virally on Facebook the way you want it to be.
You do know, though, that you should be tapping into the power of social media.
You don't want to be left behind in the digital revolution! The statistics are staggering...
over 750,000,000 people are using Facebook, and most of them log in several times a day.
If it were a country, Facebook would be the 3rd largestbehind China and India.
It's the World's biggest social networking site, so there's no question that you need to be there and to have a business presence there..
..
but how will you stand out from the crowd? SendVisitors to a Custom Landing Page - Not To Your Wall! Start by creating a Facebook Business Page, otherwise referred to as a "Fan Page.
"You can do this by going down to the bottom of your own personal profile page and clicking on the "create page" button.
Follow the simple instructions and in a matter of minutes you'll have your fan page up and running with a wall, where you can post news and announcements and your visitors can comment, and you'll havea spot at the upper left where you can upload a picture, just like with your personal page.
But don't stop there!As a business, you're going to want to tell your visitors a lot more about your product or service than you will be able toconvey through that little picture at the top left and your "wall" with all of its posts and comments that scroll off the screen.
It is important that you develop a custom landing page that properly showcases your business - what it is and what you have to offer.
With a graphic-rich, fully interactive landing page you can really showcases your business.
You can include embedded videos, links, even a "buy now" button or a shopping cart.
It's a very powerful show and tell so that a visitor truly gets an understanding of what your business is all about.
You should also have a custom side bar, which is like a viral business card that you can drop all over Facebook leading back to your site.
In addition, you'll need a custom gateway to your page, giving people a reason to come in and check you out, as well as a reason to "Like" your page.
These 3 elements combined: the custom landing page, side bar, and gateway page will all work together to build brand awareness, generate more leads, engage your customers and ultimately increase sales revenue by giving your visitors a compelling reason to do business with you as well as a clear call to action.
Make Periodic Changes to Your Page to Keep Visitors Coming Back Next you'll want to make periodic changes to your custom landing page - you need to keep your page content fresh and relevant to keep your fans coming back!Run specials, include new happenings within your business, new testimonials, etc.
Always be thinking of how you can push out value through your page to your followers.
So it's very important that you utilize an application, preferably one that resides right inside Facebook, that will allow you to make changes yourself "on-the-fly" with a very simple and straight-forward interface.
You don't want to be reliant on tracking down programmers or developers every time you want to make a change-- you've got enough on your hands running your business, right? Incorporate Automated Visitor Notification and Follow-up Messaging! One of the most powerful ways to marketon Facebook is to incorporate an automatic viral marketing component.
This should include instant visitor notification so that you'll be notified immediately via email when someone has visited your page.
This will allow you to capture their information so you can follow-up and establish an ongoing dialogue with them through Facebook.
In addition, you'll want your visitors to receive an automated and customized email response from you, as well as a post to their wall, exposing your business to all their friends!And with people these days having hundreds and hundreds of friends, this can quickly and significantly expand your audience.
Facebook Can Work for Your Business! How can you afford not to market your business through Facebook? This viral marketplace is absolutely sky-rocketing! So take the time to find the right tools to give you the custom branding and interactive advertising as well as the automated notification and response messaging you'll need so that you can generate traffic while you sleep.
This way you'll rest assured, knowing that your business is being displayed and recommended virally on Facebook the way you want it to be.