Internet marketing is a competitive field, every online businessman knows that. The number of techniques and strategies that this particular form of marketing calls for is also not an easy feat; there are too many of them to choose from. Thus, it has resulted to complications and problems for online business. They may feel the need to try out each of these techniques and strategies, leaving an Internet marketing system that is messy, ineffective and wasted.
If you want to be sure of the relevance of the Internet marketing processes that you would be using to promote your products and services, one of the best things that you can do is to get your news and information from those who play a huge role in Internet marketing itself: the search engines. And, according to a survey released about the factors that affect SERPs or search engine results pages, among the top influences are your social signals.
Social signals refer to the presence you are establishing for your website. The impact you're having on social media such as Facebook, Twitter and YouTube, for example, factors a lot into your SERPs ranking. Now, there are a lot of sources of social signals, and therefore a lot of ways for you to ensure that yours would be as strong as your competitors'. Some of these are as follows:
Number of Twitter followers.
The more followers you have on Twitter, the better the rank that search engines would give your website. So, if you find that your business' Twitter feed isn't exactly generating Follows, consider how you can post tweets that would encourage people to follow you and benefit your business.
Relevance of Twitter followers.
To have relevant Twitter followers means having an engaged follower list. The tweets that you're posting should get responses. If you have a consistent number of Mentions, Favorites and Retweets, Google and other search engines would be more likely to give you a good position on their SERPs. To ensure that your tweets would be received positively by your followers, see to it that everything that you say would be relevant to the readers.
Number of Facebook Likes/Shares and Comments.
Also, the amount of people who click Like or Share and then post comments on your content would be instrumental to the page rank that you would be getting. To achieve this, it's important to remember that your Subscribers should be able to take a lot away from your Facebook profile's content.
If you want to be sure of the relevance of the Internet marketing processes that you would be using to promote your products and services, one of the best things that you can do is to get your news and information from those who play a huge role in Internet marketing itself: the search engines. And, according to a survey released about the factors that affect SERPs or search engine results pages, among the top influences are your social signals.
Social signals refer to the presence you are establishing for your website. The impact you're having on social media such as Facebook, Twitter and YouTube, for example, factors a lot into your SERPs ranking. Now, there are a lot of sources of social signals, and therefore a lot of ways for you to ensure that yours would be as strong as your competitors'. Some of these are as follows:
Number of Twitter followers.
The more followers you have on Twitter, the better the rank that search engines would give your website. So, if you find that your business' Twitter feed isn't exactly generating Follows, consider how you can post tweets that would encourage people to follow you and benefit your business.
Relevance of Twitter followers.
To have relevant Twitter followers means having an engaged follower list. The tweets that you're posting should get responses. If you have a consistent number of Mentions, Favorites and Retweets, Google and other search engines would be more likely to give you a good position on their SERPs. To ensure that your tweets would be received positively by your followers, see to it that everything that you say would be relevant to the readers.
Number of Facebook Likes/Shares and Comments.
Also, the amount of people who click Like or Share and then post comments on your content would be instrumental to the page rank that you would be getting. To achieve this, it's important to remember that your Subscribers should be able to take a lot away from your Facebook profile's content.