- 1). Define your target market. Do you strictly design residential homes, or have you found your passion designing commercial spaces? Essentially, your target market will be decided by your existing portfolio. Clients want to see relevant work experience. In their eyes, experience designing their type of space makes you an expert.
- 2). Create a marketing campaign. If your marketing budget isn't ample enough to employ the services of a marketing professional, your marketing success is dependent on your own efforts. By putting forth a bit of time, effort and money, you can create a nearly equally effective marketing campaign. Gather information on your target market, such as: age, occupation, location, average income and interests.
- 3). Think like your prospective client. Getting into the mind of your target market is necessary in order to foresee which marketing methods will be most effective. Where and how do members of your target market usually spend their time? Where do they get their primary interior design inspiration and information? Pinpoint the answers to these questions.
- 4). Hire a professional photographer to take photos of your past decorating work. It is important to hire a photographer with experience photographing rooms, because these photos will become part of your marketing material. Photographers are like shoes: the higher the price tag, the higher the quality. So, hire the best you can afford.
- 5). Hire a graphic designer. Graphic designing is not a "one size fits all" type of occupation. Employing the services of a qualified graphic designer that has produced successful marketing material specifically for interior designers is crucial to your marketing success. When hiring a graphic designer, hire the best that you can afford; this is not an area to scrimp and save. Professionally designed ads that have been created with your target market in mind will land you a fair amount of new clients.
- 6). Create a website. In today's day and age, it is crucial for an interior designer's success to have an online portfolio to which she can direct clients. Website building services such as Godaddy.com offer comprehensive packages that include website designing, hosting, email and domain names for less than $50 per month.
- 7). Get in their face. You have defined your target market and hired a graphic designer to create your ads. Now it's time to get your marketing collateral in front of the eyes of your target market. Place ads on billboards, magazines, design blogs, newspaper ads and local television commercials.
- 8). Evaluate your marketing efforts. When you start receiving new clients, it's a sign that your marketing efforts have paid off. To determine which marketing methods are the most effective, simply ask your clients how they found you. When you have determined where the mass of your business is coming from, increase the marketing budget for the successful marketing methods and eliminate the ineffective marketing methods.
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